Why You Need To Update Your Website Content For Better Results

The world is an ever changing place and your business needs to be constantly updating with it to stay relevant and up to date. The best marketing tool for a business is your website and quality content is one of the most essential factors of a great website. Google and other search engines thrive on fresh content, but that’s not the only reason to update.

Update Your Website Content

Why You Should Update Your Website Content For Better Results

Your website visitors want useful and informative information that engages them to take action within your business. So you should update your website content regularly. This will improve sales, keep existing customers returning, and increase your monthly website traffic count.

1. Search Engine Page Rank Improvement

Page Rank is the way search engines judge websites and rank them according to quality. There are many ways that these search engines judge websites, and content is one of them. Not only does the content need to be original, unique, and high quality, the content needs to be updated regularly. This does not mean to rewrite content daily or weekly. The best way to increase your ranking is to have high ranking links pointing to your site. If you have engaging page content and an updated blog, the more chance your website will be shared among social media and other websites.

2. Increase Traffic

A great way to update content without having to update your about us and home page statements is a company blog. A blog will allow you to post content when you’d like (weekly, bi-weekly, or monthly) about topics that interest you. It is best to set a schedule so your subscribers and readers can expect when content can be posted. It can also help you organize when you have to write and set posts to publish at a later date. Engaging content offers a reason for website visitors to return to your website regularly. Blog posts can be posted to social media networks and interest potential customers to your website.

3. Website Relevancy

If you want to keep your business name relevant in the mind of the web, updating your website is the best way to do this. By constantly writing new content, Google has a new reason with each post to index your website again. Review your website each month to find spelling and grammar errors, rewrite sentences, and change the style of writing to comply with user friendly standards.
While you are fresh in the rank of google, updating your content will also help you stay relevant with your customers. Existing customers that subscribe to your blog will hear from you each time each you post a new item. This will keep you fresh in the mind of your customers and increase the likelihood of them buying again from you in the future.

Writing blog posts on an industry related topic can also show your customers you are knowledgeable about your services. These are just some of the many benefits of updating your website content. Review your website monthly and determine if you can improve the content or start a blog.

This article has been written by JTB Studios, a leading Melbourne based Web Design agency.

Writing for the WEB is Different!

Writing for the web involves a lot of technical writing and very less creative writing. Now that the truth is said. Let us go into the details of what web writing is all about.

Print Media Vs. Web media

Writing For WebWriting is writing, everywhere. No matter what the mode is. Now some writes argue that you write quality content and the rest is assured. But is it really quality content that gets your website to the top? Is it quality content that ranks the keyword high and creates revenue?

Yes, Google grades websites on the basis of quality content, but the grading is not based only on quality content.

In a print media, the writer has a hard copy and the emphasis is more on the content and not on the Information. The information is assimilated along with the content.

It is like Pizza, cheese is dominant and prominent, but we do intake vegetables and bread.

In a web media, the emphasis is on information. Because, for the audience to read the content, it should appear in the first page of any search engines’ list.

Think about it strategically. No one goes to the 10th page in a search engine’s list.

A web media’s content should be like a sandwich. It’s easy to find, available at all times and you do not need to be a cooking expert to make it.

Google and Quality

Google is very keen on quality, nowadays. I guess we can name the two time-periods as BP (before Panda) and AP (after Panda). Before panda, even content farms that had quality, plagiarized content were ranking good or content farms that had un-plagiarized, trash-worthy content ranked good.

Why Panda? Suddenly….

Let’s face it, when you are the only master, you don’t bother much. When you tend to have competition, you strive to perform well.

So the answer to the above-mentioned question is ‘completion’.

There were other search engines that were blooming inside the internet. Still, Google was the major player. But it needed a major USP (unique selling point). Google had a necessarily to give the surfers a guarantee that what they get in the search is similar to what they had in mind.

Google needed a filter to rank the sites. Hence, Panda. (A cute name for a deadly crawler. I know, it is like naming The Terminator, Pinky.)

Therefore, when writing for Web aka websites, write with your brains more and less with your mind. Google respects brainy writing, and you will eventually see the results in your websites.

And for the creatives out there, who want to write informative and creative content. Creativity will be ignored only by Google’s algorithm, not the reader who would visit your site again and again to read your content.

This article is written by Jennifer Louis. She is from USA, and writer who loves to write articles and blogs on career, cover letters, jobs, sample resumes.