Twitter marketing takes some skill, and it certainly takes some time to build up a loyal following. With a limited amount of text, we need to be careful how we use that space. As an individual, or small business, we can learn from what others are doing. In this article, we look at some of the common mistakes, even the big companies are making, to help us make better use of our Tweets. Online marketing is a tricky business. As always, we need to have a step-by-step strategy for our growth. Twitter is no different, and actually, most mistakes made on Twitter relate to us trying to get too much out of a single Tweet.
1. Multiple URLs
Multiple URLs in a single Tweet will not only confuse users, it will confuse search engines. Each Tweet should only ever contain a single URL. It is important to remember users are normally seeing a lot of information on Twitter, and we do not want to make what they are seeing any more complicated.
2. Multiple Hashtags
Like multiple URLs, multiple hashtags will not make it easier for others to find your information. Hashtagging only makes sense if you want your Tweets to be found in search. With multiple tags, your Tweet is lost in a sea of options, instead of being easier to find. Limit hashtagging unless you are specific about a conversation you want to join, and always only have a single hashtag.
3. Not Using URL Shorteners
With a limit to the number of characters we can ever post with Twitter, using URL shorteners is the only way to post a URL. Our original URLs need to make sense, and this is not the case for shortened URLs. At the same time, we can use those websites that provide those shortened URLs to gather more information on those Tweets, such as, how many times they have been clicked on. If you are not familiar with URL shortening, now is the time to learn. We can use URL shortening in other ways, such as with email outs to our subscriber lists on our websites to help us gather more data too.
4. Irrelevant Language
SEO (search engine optimisation) should be applied to everything we do online. It forms the basis of our website design, and our content marketing strategies. We need to keep our language and terminology appropriate on Twitter just as we do will all content. Using different terms to attract attention will only confuse followers, and confuse search engines. It is important we use the same terminology across all social media marketing platforms.
5. Over Twittering
Perhaps it is the temptation to send out something else, or put an extra piece of information out there, but over Twittering continues to be one of the biggest mistakes of just about everyone on Twitter. Even when someone is following only 10 people, it can be hard for them to take in all that information unless they are doing nothing but follow Twitter all day. If you want your Tweets to count, less is definitely more.
6. Over Following
Following others to have them follow you may seem a polite way to act on Twitter, but the fact remains if someone is following too many people, then they cannot possibly take in all that information. If you are contacting those who follow you, and following them in return, you will soon be following too many people. If others following you are following a lot of people they cannot possibly be seeing your Tweets in their see of visible posts.
The core of good online marketing starts from the very beginning. You cannot build up more followers and build up importance of your Tweets with haste. It is only those who are extremely popular outside of social media who have this ability. The fact remains there is an imbalance with Twitter. Being popular and followed by a lot of people is not easy. None of us should expect we could do it, especially over a short period of time.