How To Create A Blog On Your eCommerce Site

Before heading towards ‘Creating a blog’ I’ll let you know about what a ‘blog’ is and ‘why you need it’. Google loves content, they adore it in fact. But what’s the best way to store your content? Your Facebook page? Your Twitter profile? Well, they all have some sort of support but the best way to expose your quality content is through a blog. A blog is a platform or medium where you can share information, people ask queries through comments, etc. You are reading this information because of a blog we created years before. So like I said, Google loves content, thus, an additional way to promote and expose a website is by adding a blog along to it.

I think we are clear about a blog and why you they need one need one now. But, wait, what if I own an eCommerce site? Should I use a blog? Is it worth adding and maintaining it? Creating a blog on your eCommerce site is not hectic, it is in fact very simple

PrestaShop - Create A Blog On Your eCommerce Site

The answer is very simple – having a blog for your eCommerce site is mandatory! It’s an easy way to communicate with your customers, share tips/tricks with them, ask their feedback, provide quality information, etc. The pros are limitless! Apart from improving sales and traffic you can also make your customers believe that you care about them and it’ll at the end improve your overall brand image.

Majority of our clients, using PrestaShop eCommerce platform, asked me this question recently, “Should I have a blog for my eCommerce site?”, and here are my answers.

eCommerce Blogging – Why You Should Have A Blog?

1. Marketing: Write an interesting blog post or publish an awesome infographic, use some ads, then it could become a viral post. You can market it virally and build your brand.

2. They’ll Know Us Better: People usually don’t remember the names of the people behind an eCommerce site, do they? That will lack trust. But if you have a blog written by various people, they’ll know their names and they’ll feel like they are dealing with humans and not bots.

3. To Know More About Us: Sometimes a single “About Us” won’t work well with some customers, they want to know more about us, so a blog is the typical solution to see how we work and how we care about them.

Creating A Blog On Your eCommerce Site – Important Things To Keep In Mind

1. Blogging Software/Module: This is the backbone of your blogging platform, you should be wise enough to pick the best blogging software (like WordPress or Modules) to give your employees and customers an easy experience.

2. Blog Regularly: Having a blog alone isn’t the goal, you need to constantly update it with various quality information and trending topics. Talk about the eCommerce growth in your country, talk about why people prefer online shopping these days, etc.

3. Enable Comments & Respond To Them: You can use the default comment system or Disqus or even Facebook comments, but you should definitely have a Comments System to get feedback and queries directly from your potential customers. Don’t forget to respond to them.

4. Make It Social Media Friendly: Integrate your Social Media profiles into your blog, keep social sharing icons, official pages/profiles, etc.

5. Make It SEO friendly: Last but not least, this is a vital tip. Making your blog SEO friendly will generate you huge amount of traffic and a major part of that traffic might become your potential conversions.

Integrating A Blog In Your PrestaShop eCommerce Blog

As mentioned before, many of our clients are using PrestaShop when creating their own online store. I personally think PrestaShop is pretty awesome since it comes with tons of built in features, and most importantly its free to download and free to use. They also have a large selection of great looking templates, like you can see here, to help create the perfect ecommerce website. Having said that, if you want to improve your ecommerce site even more. having a blog to go with that awesome theme will make it your site stronger than ever. So lets proceed, shall we?

PrestaShop Themes and Templates

We can do this by two ways – Either you can use WordPress CMS software or you can try PrestaShop’s content management modules. Both have their own benefits.

Using WordPress

WordPress, as you would have probably known, is a popular Content Management System (CMS) used by majority of the top blogs out there.

If you want to have a WordPress blog for your eCommerce site then I would recommend you to have it on a subdomain, like blog.example.com, where example.com is your eCommerce site powered by PrestaShop.

You can follow WordPress’s Famous Five Minute Install guide to easily install WordPress on your subdomain within 5 minutes, more or less. WordPress will have essential plugins that will further power your eCommerce site and add more value to it. You can take “PrestaShop Integration” plugin, which helps you to integrate using shortcodes and plugins from a PrestaShop e-commerce to your blog. See how easy it is?

Using PrestaShop Content Management Modules

Just like WordPress, PrestaShop also has some Content Management Modules with which you can easily install a professional blog on your PrestaShop eCommerce site.

PrestaShop has more than 50 modules for you to pick the best one you like, they provide an optimized platform to publish your content and manage it. While configuring it I had some minor doubts whether this will be optimized well for search engines, but that doubt was cleared when I published few posts on it, they are perfectly search engine optimized.

You can try their Professional Blog Module to make it fully compatible with every language and to make it fit perfectly into your system. It has responsive themes, various plugins, categories, comment system, etc., everything that makes your eCommerce blog a resourceful material. But wait, what if I already have a WordPress blog, but I love this module thing? It’s very simple indeed, these modules have the option to import from WordPress easily!

Now it’s up to you to pick the right one, do check their features. If you want to build an eCommerce site then I would personally recommend PrestaShop eCommerce platform since majority of our clients have used it. And we further recommend you to have a blog on your eCommerce site, it is an additional value to your site.

Magento or PrestaShop: Which One Is For You?

magento vs prestashop comparisonChoosing the shopping cart for online business that will bring a desirable success, is downright crucial. Are you dazed by the redundancy of competing shopping cart solutions, and can not decide which one is better? It is not an easy task even for an eCommerce professional.

When browsing through the net for a shopping cart that will suit you the most, you must have noticed that Magento and PrestaShop are the most frequently discussed platforms on popular forums and shopping cart review blogs.

Definitely, they are the 2 most popular solutions. They both are the owners of a perfect reputation, and constantly prove it striving to enhance store functionality by adding a number of unique and useful options.

Even the statistics provided by Cart2Cart migration service shows that Magento firmly stands on the top position in the ranking for the most popular platforms. PrestaShop stands on the second position. The rest shopping carts make up a smaller share.

Nevertheless, the choice should be deliberated. So, lets try to compare Magento and PrestaShop, to find the differences by detecting what they offer, their benefits and shortcomings.

We will start from Magento. Magento is designed in a clear and simple way and offers scalable architecture, developed professional support, and effortless integration with 3rd party apps. It is a shopping cart which unites the biggest ecommerce online community circle. It is created for entrepreneurs who want to have a perfectly stable store with unlimited flexibility and a number of features which help to increase revenue by attracting more shoppers and increasing conversion.

Magento’s closest rival – PrestaShop, is considered to be one of the most reliable open-source software. The shopping cart attracts users by its simplicity, user-friendly interface and functionality (as it was launched with more than 300 features out of the box). Even a merchant who hasn’t dealt with Presta before will certainly cope with it easily.

Let’s try to compare the benefits and loses in details to decide which one meets your requirements the most:

PrestaShop vs. Magento

Open Source

Both platforms: Magento and PrestaShop are open source. It is a significant advantage as store owners will get all the features and tools to manage a product catalog without any charge and fees.

Produced for

Magento is a solution created particularly for large-scale e-commerce retailers, at the same time PrestaShop offers limited facilities for ecommerce, that’s why it better suits for small and medium sized business.

Installation & Ease of Use

PrestaShop get the preference over Magento when it comes to the installation, and it should not be a problem for anybody- even for beginners in this sphere. Though Magento is not as easy as Presta but has more features included.

Community & Customer support

The online community and technical support team of Magento is more developed than in Presta. That makes Magento more preferred among users. PrestaShop does not offer an official support, instead, users can rely only on a community forum.

Speed

Swift speed of PrestaShop overtakes Magento that is a bit slow unless hosted on a well configured server.

SEO

One feature that gives Magento an edge over Prestashop – is Search Engine Optimization. It is more powerful not only than Presta, but even than others popular eCommerce platforms.

Software Size

Well, PrestaShop software is much smaller than Magento. Its size is 15MB comparing to Magento 26.67MB. It makes quite understandable that Magento can offer a greater number of services and facilities required by the better functionality for ecommerce stores.

Themes & Design

Here, both platforms are almost equal. One benefit for PrestaShop – is its customizable design. There are lots of free themes available, but they are not updated frequently though. Magento also offers a large number of themes to its users, and they are good enough to catch the users attention.

Modules

Modules for Magento can cost much less than for PrestaShop. Also, having a desire, you may find them not just fairly priced, but even free.

Unique Features

Functional features of Magento like customer groups, multiple stores administration by one admin, wish list, product comparison, RSS feed are not available for Presta.

On the other hand, statistics, shipping tracking in Presta are far ahead of Magento in this issue.
The big benefit – it supports over 40 languages, but only English and French have full support in all releases.

Additional number of features and functionality are available for extra cost for both shopping carts.


Between the two

So, does Magento beat PrestaShop? NO. Does PrestaShop beat Magento ? NO again! The important thing is to determine your individual inquiries, and to chose the one that will suit your business model the most.

If you own not a huge store with thousands of products and hundred of categories and you don’t have professional technical skills to manage your shop, then go ahead and use Presta. If you plan to develop business to the tremendous sizes, or even create multiple stores it’s better to use Magento. This platform is more robust and has a dedicated professional support team.

So, its up to you, make your decision according to the personal preferences. And let your choice will bring you the desirable success.