20+ Tools To Optimize Images For Search Engines

Earlier we discussed about the tips to optimize images for search engines and web. By optimizing images you can simultaneously decrease the bounce rate and reduce the loading speed of your blog. Below I mentioned 20+ cool tools for optimizing your images for search engines.

Optimize Images1. Adobe Photoshop : Best tool/software for optimizing images for the web. Always use “Save for the web..” feature in PS for better optimization of images. Adobe Photoshop is a graphics editing program developed and published by Adobe Systems.

2. Online Image Optimizer : This image optimizer lets you easily optimize your gifs, animated gifs, jpgs, and pngs, so they load as fast as possible on your site. Furthermore, you can easily convert from one image type to another.

3. Smush.it : Smush.it uses optimization techniques specific to image format to remove unnecessary bytes from image files. You can also check the WordPress plugin WP Smush.it.

4. RIOT : RIOT became quite popular in its young existence. You can save and optimize JPEG, GIF and PNG with a simple, clean user interface. Works in dual view: (original – optimized image) or single view (optimized image). Automatic preview of resulting image is also possible.

5. PNGOUT : Created by game programmer Ken Silverman, PNGOUT is a popular, free, and no-frills tool for lossless optimization of your images. PNGOUT can run in the command-line or Windows Run dialog box.

6. Super GIF : SuperGIF is a free utility for Windows and Mac OS users that optimizes your GIF images. Unfortunately the free version can only compress one GIF at a time. But it has almost all the features of the commercial version.

7. PNGGauntlet: PNGGauntlet is a .NET GUI application for PNGOUT. It can be used to convert JPG, GIF, TGA, PCX, and BMP to highly optimized PNG files.

8. PNGCrushrrr (Not Working) : PNGCrushrrr is a free GPL-licensed Mac OS utility for crushing down your PNG files to very small sizes. The creator says that PNGCrushrrr is best used on PNG-24 files.

9. SuperPNG : SuperPNG is a free Photoshop plugin for saving significantly smaller PNG files compared to Photoshop’s native save feature for PNG’s. It also includes some advanced PNG-creation features such as 16-bit color support, variable compression, gamma correction, and metadata saving.

10. TweakPNG : A utility for examining and modifying PNG image files. TweakPNG is free software, distributed under the terms of the GNU General Public License (GPL).

11. Image Optim (Mac OSX) : ImageOptim optimizes images — so they take up less disk space and load faster — by finding best compression parameters and by removing unnecessary comments

12. PNGCrush : Pngcrush is an optimizer for PNG (Portable Network Graphics) files. It can be run from a commandline in an MSDOS window, or from a UNIX or LINUX commandline

13. OptiPNG : A PNG optimizer that recompresses the image files to a smaller size, without losing any information.

14. Adobe Fireworks : Create and optimize graphics and rapidly prototype websites and application interfaces with Adobe Fireworks CS4 software.

15. PNGPong (Mac) : PNGpong is a dashboard widget that strips the color “correction” information out of the file using pngcrush to fix potential gamma problems.

16. Web Resizer : Web Resizer is a free online tool helps you in optimizing pictures, images for websites and email campaigns. It allows you to crop, resize, add a border and sharpen your images easily.

17. WebGraphics Optimizer : WebGraphics Optimizer is a perfect tool for optimizing and compressing images for the web pages. The images can be reduced in size to increase the speed of your website.

18. GIFBOT : GIFBOT enables you to compress any GIF or JPEG graphic instantly. You just need to enter the URL of the graphic/image you want to compress, and get multiple options to choose from.

19. Image Optimizer : Image Optimizer is a free image optimization application that lets you resize, compress and optimize your image files. It is an easy to use tool as you can optimize image with just a click of a button.

20. AdvanceCOMP : AdvanceCOMP is a collection of recompression utilities for your .ZIP archives, .PNG snapshots, .MNG video clips and .GZ files. It’s mainly intended for recompressing your rom, snapshot and clip collection of emulated games.

21. Image Magick : ImageMagick® is a software suite to create, edit, and compose bitmap images. It can read, convert and write images in a variety of formats (about 100).

22. Littleutils : The littleutils include a duplicate file finder (repeats), image optimizers (opt-jpg opt-png opt-gif recomp-jpg), file rename tools (lowercase uppercase), archive recompressors (to-bzip to-7zip to-lzma), a tempfile utility (tempname), and more.

If you want tips regarding Image Optimization you can check it here.

Did I miss any other cool tool? Please share it in the comments! 😉

20+ Tips To Optimize Images For Better Search Engine Rankings

If you optimize a JPEG image, it can go from from 1.4MB to 10KB. By optimizing the images you can also reduce loading time of images substantially. Below I mentioned 15+ Tips To Optimize Images For Search Engines.

Optimizing Images1. WordPress Plugin : You can try SEO Friendly Images, a WordPress plugin, for optimizing images on your WordPress Blog. It will automatically optimize image ALT and TITLE tags.

2. Title and Alt : Alt attribute is very essential for optimizing Images for search engines. You have to describe the image in short.

3. Resize : Always resize the images using a software (like Photoshop) or any other online tools. Don’t use HTML or CSS properties to do it. You can also try some free online photo editing tools.

4. Robots.txt File : Your robots.txt should permit search engines to read the images folder. The images folder should not be blocked by your robots.txt file.

5. File Name : Always use relevant file name. If you have a ball picture, the file name should be “ball”. If it is a red color ball, then the file name should be “Red Ball”. Use hyphens (-) instead of underscores ( _ ). Simple enough right?

6. Use Captions : Place a small caption near to the image. Let it be at the top or bottom, right or left. Caption should be relevant to the image.

7. Be Relevant : The image should match the content and vice versa. Images can compel the visitors and readers to stay longer.

8. Enable Image Search : Make sure you have enabled Image Search on Google Webmaster Tools. If you have not, do it now!

9. Save For Web : Always use Adobe Photoshop to optimize your images. For better optimization try Save for the Web feature. Go to File | Save For The Web. By this you can optimize images to desired size and quality. You can also try Adobe Fireworks.

10. No Bitmaps : Avoid Bitmaps since it is not very good in Search Engine Image Optimization. Try other common and famous formats instead. See 13th Tip.

11. Optimization Tools : You can use this online image optimizer from Dynamic Drive. You can check this list of useful tools for optimizing images.

12. Crop : Leave the essential parts of the images and crop the rest. It will also help you take up less space on your page. Usually, people will crop the white space around the images.

13. Right Format : These are the commonly used Image Formats.

JPEG – For Photos

GIF – For Animations

PNG – For Logos, Icons, Buttons and so on.

14. High Quality Images : It is believed that people pay more attention to clear images where they can see details. So always use High Quality Images. Avoid Blur and Abstract images. You can check the list of sites providing high quality images here.

15. Images Per Page : Try to avoid many images on a single page. Limited number of images per page is good for optimizing images for search engines.

16. Optimized Hosting : Popular image hosting site, Flickr is believed to help Yahoo! image optimization. So chose Popular and reliable photo sharing hosting, if you are not using WordPress!

17. New Location : Generally, the default location of Images is not good in terms of Image Optimization. You can change the default location of images on WordPress, by creating a new sub domain and shifting the Images Folder.

18. Original Images : Experts believe that it is good in terms of Image Optimization to use original images. You can brand the images through Watermarks or logos.

19. Long descriptions : Longdesc attribute is also similar to alt attribute. It was initially used for visually paired people. You can link HTML document describing the image, suppose if it is a natural scenery you can tell the location, climate and weather, etc.

<img src="https://hellboundbloggers.com/pradeep.png" alt="Pradeep Kumar" longdesc="https://hellboundbloggers.com/aboutpradeep.html" />

20. EXIF data : Using EXIF data you can add various types of meta data to the original image file. This is over powerful than Alt, Title or LongDesc attributes, you can keep information like aperture speed, date and time, type of camera used, etc.

21. GEO locations : If you are targeting locally for a particular image then you can keep the location name in the image file name. Say if you want to target the image “Saravanaa Bhavan” in Chennai, you can keep it as “chennaiSaravanaaBhavan.png”. You can also keep alt tag like “Saravanaa Bhavan in Chennai”.

22. Anchor Text: Not silly, but this is an useful tip. If you make the anchor text richer then the results will be good. Suppose if you have an image of “Pradeep Kumar” (https://hellboundbloggers.com/pradeep.png) (myself :P), your anchor text could be obviously something like “Pradeep Kumar” or “S.Pradeep Kumar”.

23. Wrap Content Around Images: When you keep an image somewhere, try to wrap it within some related texts. You can keep the target keyword (but, please don’t spam) next to the image, like say heading or description. This will help search engines to rank your images easily.

If you know any other good tip for optimizing Images for search engines, please share it in the comments!