HOW TO: Improve Your Online Store Business

online business storeA decade ago, many Business publications came out with topics of Online Businesses and the profits associated with them, but most of them never knew that eCommerce-based online Marketing would go viral in the upcoming years. Today, online business is growing up at a rapid pace and it has been dream come true for many. As setting up an exciting online store is not constrained to any particular age or group, anyone can come up with a fantastic store to demonstrate and display his products or services all across the globe.

Stay in the hunt

However, learning the nuances of trading online is vital to establish yourself in the market and to emerge as a successful entrepreneur; on failing to do so, your website will be buried in with millions of non-performing websites existing online. To stay in the hunt, improving the business based on the recent trends in the market is a must. How to improve your business to make things work for you? It is the burning question drilling the minds of many businessmen. Well, let’s discuss the factors that constantly influence the online business and what all the necessary steps required to take your business to the next level.

Factors influencing online business

Website design

With website being the prominent factor for improving the business, building an ecommerce-based website on a reliable and secured platform is recommended. Today, plenty of platforms do exist in the market, and pick the right one that fits your bill and purpose. Some of the popular platforms that could provide your business a fantastic website with commanding features are WordPress, Magento, and Joomla!. A wonderfully designed with website with clear view and easy navigation attracts visitors from all corners. Adding beautiful themes is yet another means of attracting a large volume of people.

Content

Content plays a meaty role on business promotions. A website with high-quality content can help the business reach out wider audiences. Make sure the content on the website is persuasive and clear, and keep it plain and simple. Fill the content of the web pages standing in the shoes of the target audiences. A well-directed content inspires audiences which in turn ensure them to trust the site.

Safety and Security

As most of the online websites cater shopping carts, safety and security are the two biggest areas of concern with paramount importance to the visitors. Assure the visitors that what their details will be undisclosed when they wish to buy or sell a product. Online shopping carts are mostly designed in Magento platform, as it offers unassailable safety and security while placing orders. Ensuring safe online trading would help your business go places in a short period of time.

Keep in-touch with the visitors

Online business is all about converting leads to buyers. For instance, on a given day there could be numerous visitors and not everyone would buy product. In that case, you have to engage the visitors by following them up by mailing newsletters or information about the launch of new products, etc. This is an excellent strategy followed by giants like eBay, Amazon, etc. to stay tuned with the customers and to improve profit.

Offering discounts and freebies

Again, another excellent strategy for business improvement. Offering discounts to the customers increases the traffic to your site and creates a buzz among the customers leading them to buy your products. By offering a free sample customers would start to trust the site; if quality of the sample is outstanding, there are healthy chances that you can rope in more customers at a brisk pace. So, there is nothing wrong in offering freebies or discounts, as it improves the business dramatically.

Make Your Site Search Engine Optimized

Last but not the least! Albeit having a well-designed website with all the features mentioned above, optimizing your website is the ultimate way to make your site visible online. Presence of your site in the online, that too within the top 10 search results pages of search engines, for a long time helps find potential customers. SEO is the best way to promote your website online for better results.

From the above discussion, it becomes evident that business improvement won’t happen instantly and you have to count on many factors before setting up an online business store. A well-designed, search engine optimized site with informative content and attractive themes offering complete security and safety on purchasing will certainly take your business to another level beyond imagination. So, consider the key points discussed in this article before setting up an online store for your business prospects. People show great deal of interest in online purchases currently. Setting up a high-quality online store is the best way to cash in, but make sure that you stick to the fundamentals of online trading before moving ahead.

This article is written by Riya Sherin. She is a designer who has a love for creativity and enjoy experimenting with various techniques in web. If you wish to write for HBB, kindly check this.

5 Options of Services that Help Offline Businesses Shift Online

Offline Business Shifts to OnlineThe last decade or so has seen a distinct shift of offline businesses establishing themselves online due to the sheer scope and size of the online marketplace. In fact it has come to the point where having some sort of online presence is almost a must. To accomplish this there are some services that will undoubtedly prove to be helpful, such as:

1. Web designers and developers

The cornerstone of every new online presence is a website and nowadays it is easy enough to set one up. A designer or developer will be needed to come up with the look and structure of the website. Simple websites may not even need an entirely custom design and could use various templates that are widely available.

2. Internet marketing and online advertising experts

Once a website is up and running it will be necessary to promote it so that people actually end up finding it. That particular task will call for the services of an Internet Marketing or online advertising expert who can help coordinate the promotion of the website.

3. Search Engine Optimization (SEO) experts

The services of an SEO expert may be necessary if it is decided that the Business wants its website to rank well on search engines and get traffic through that channel. Sometimes the web designer may work with the SEO expert in the planning stage, but that isn’t always necessary.

4. Logistics management

When an offline business shifts online, it exposes itself to a market that spans the globe. If that business is already accustomed to dealing with orders from other countries and already ships worldwide then this isn’t a big issue, but if it isn’t then it may need to manage the logistics of doing so.

5. Payment processing services

Last but not least, if the business is taking orders online then they will need a payment processing service that can cope with that. Some payment gateways such as PayPal are commonly used and will allow the business to process payments from credit cards in various currencies.

The user can then choose whether to keep the balance in that particular currency or convert it to their normal currency. Sometimes having a balance in other currencies is a good idea – particularly for trading binary options or foreign exchange purposes.

Generally speaking, these are the 5 different options of services that can help a previously offline-only business establish a foothold online. Of course, it is always best to have an overall coordinator who is familiar with the various necessities of the online market while also fluent in the business itself.

Nowadays services such as the ones listed above are abundant and so it should be easy enough to outsource the bulk of the work. In fact, there is really no reason why any business shouldn’t have an online presence nowadays considering the advantages that they could gain by doing so, coupled with the fact that with the help of such services it really isn’t that hard to get started.

This article is written by Akshay. He is from GetPRed.com and an avid blogger and the author of this post. He has been using the Binary Options Brokers for a smarter and efficient way of making profits. If you wish to write for HBB, kindly check this.

Should I Start An Online Business?

I want to start an online business. But, I have no idea whether it will work for me or not. You started way back. Can I still achieve success if I start now?

online businessThis was one of the questions my friend asked when I was talking about my latest online business venture.

He was fascinated by the success stories of the dot com millionaires. Twitter, Facebook, and YouTube are all real life success stories that made it big. People who write on the internet (A.K.A bloggers), are making 6 figure incomes.

There are lots of online products selling based on your dreams to live a lavish lifestyle by working minimum hours (4 hour work week anyone?) and that too from the comfort of your home. If you want, you can try llc in wyoming as well.

An online business is not something like a dream job. It may be very comfortable compared to your hectic day job. You may make more money a month than you make in a year from your day job. You may be able to afford the utmost luxuries available to mankind. But, running an online business is not a walk in the park as many claim it to be.

I started explaining the concept to my friend and before I knew, 2 hours were gone. I figured out that this was a common question everyone had since many had asked me similar questions before.

Here is my answer. It Depends!!!

Now, I have talked about blogging not being a viable business model. So this post is about whether you should actually start a real business rather than starting a new blog.

Should I start an online business?

As I said, it depends on a lot of factors. It’s not just the economic conditions that decide whether your online business can be a success or failure. It depends on your character, your goals, your passion, market demand, and various other factors.

Your goal might be to make a million dollar each year. But, for someone else a few thousand dollars is all they need. For you, online business might mean being able to afford the latest gizmos or the finest car money can buy. For someone else, online business might mean the ability to live peacefully without much luxury.

Everyone has different goals and visions.

Before you plan about your online business, understand whether such a venture is right for you. If you expect to make your business a success without spending any time on it, then online business is not something you must look forward to.

It’s definitely possible to start and succeed in any online business. There is no “right time” to be in business. Any time is the right time if you do things right.

I recommend that you start an online business no matter what age group you are in, what your financial condition is, and what your end goal is. I also recommend that you invest in professional liability insurance to protect your business from negligence lawsuits.

Humans are highly gifted. We have the ability to think and make changes. As we learn and move ahead, we can make changes to almost anything. Habits are difficult to change, but not impossible.

If you have ever thought about running your own business, now is the time. Start now and you will find success. If you are prepared to work hard in the planning phase, you will be rewarded when you venture into your own business.

Hacks to Develop an Entrepreneur Mindset

What lies behind us, and what lies before us are tiny matters, compared to what lies within us – Ralph Waldo Emerson

Not everyone can be successful entrepreneurs. But the few who are, makes all the difference.

Whenever people plan to start their own business, the number one reason they put it aside is because they do not have the correct mindset.

Our minds are conditioned in a way that is not receptive of the entrepreneurship idea. Successful business owners knew this and they were able to overcome this. If they can do it, so can you.

How to Develop an Entrepreneur Mindset?

It’s not hard to become a good Entrepreneur. But to think like one, is a skill. It’s not something you can develop overnight. It takes patience, practice and the courage to stand up for what you believe in.

If you are like most entrepreneurs who find it hard to achieve success, it’s largely because of your mindset problem. Here are a few tips to think like an entrepreneur

  • 1. Let go of the habit of following the herd. Successful people do not go with the flow, they go against it. It does not mean you have to do things the opposite way either. Shiv Khera puts it as, “Winners don’t do different things, they do things differently”
  • 2. Take action NOW and not LATER. An entrepreneur acts and does not wait for the right moment. He believes that doing is more important. Procrastination is best said as road blocks to entrepreneurship
  • 3. Do not be afraid of failure. It’s inevitable that you fail at some point of your entrepreneurship life. But, that does not mean your life will be full of failures. People who fail and still strive forward succeed
  • 4. Money does not come to you unless you go to it. That does not mean you simply find means to seek out money, you must earn it. Only hard work and persistence will lead you to it
  • 5. Money is not everything. There are much more important things in life than money. Many people ruin their lives going after money alone. It’s a means to a better life, not the better life itself
  • 6. Believe in luck and thou shall be unlucky. It’s always handwork that provides results. People who don’t want to work hard, claim the hard work of others as luck
  • 7. Be ready to accept responsibility. Entrepreneurship is not a walk in the park. It requires your time, commitment and a responsibility taking attitude. Prove to others you are a true leader. Responsibility comes to those who are ready to shoulder them
  • 8. Believe in yourself. You must be confident that you and your business can succeed and make profits. If you do not have self-confidence, how can others be confident in handing over their money to you?
  • 9. Opportunity comes knocking to everyone. Only the best realize that the opportunity comes knocking and act at the right time. There is no second chance. Just like Mahatma Gandhi’s words, “Do or Die”. Be proactive and realize the opportunity when it comes to you.
  • 10. No amount of reading will make you an entrepreneur. Take out a pen and paper. No word processing software’s please. Now, write down your entrepreneurship goals. Believe in your abilities. Implement what you want to do now. There is no better time to be in business that the present.

Your Turn

I know this is a blog which covers mostly blogging topics. I believe that for professional bloggers or aspiring pro bloggers, a doze of entrepreneurial advice is essential. Sometimes it’s these little boosts that make a big impact.

So, do you want to start an online business?

5 Strategies to Increase E-commerce Website Conversion Rates

E-commerce Conversion RateDo you own a website that sells products or services? If so, it’s only natural if you plan to encourage more visitors to place an order for the items that you’re selling. Increasing your e-commerce website conversion rates revolves around two main principles – drawing the masses to your storefront and then getting them to purchase. The main objective of each site is to convert a visitor into a buyer, although e-commerce conversions could also refer to the success of getting your visitors to contact you for more information, sign up for email updates or having them follow you on social networks. It is actually a lot easier to increase your conversion rate as opposed to increasing your website’s traffic.

RELATED :

  • 20+ Tips To Improve Your Website Conversion Rate
  • HOW TO: Increase Your Site’s Conversions – Back To The Basics

Among the main methods of increasing conversions include reducing the number of clicks it takes to complete a purchase, making navigation more user-friendly, examining historical site analytics and adding more payment methods. Analysis has also shown that studying successful sites and competitors, applying suggestions from reputable studies, increasing site speed, improving the appearance of the site and surveying the crowd to be effective methods in converting your site visitors. On top of that, some have also noted that their conversion rates have improved after implementing promotions, changing ad copies, lowering their prices and making calls to action more prominent.

Aside from the methods mentioned above, here are five more reliable strategies for you to try out to increase your e-commerce website conversion rates:

1. Constant updates of About US and FAQ pages

These two main and common pages are always the ones being overlooked by most websites. You should probably know that most visitors tend to be lazy when it comes to contacting the customer service to inquire about an issue that isn’t being discussed in the FAQ.

You might be able to generate a large numbers of sales by providing relevant answers to questions that people might have when they’re interested in your products and services. Tell a story that’s related to your company and make sure that it’s relatable, honest and compelling.

2. Take advantage of the Google Website Optimizer for free testing

You’re more likely to succeed in increasing your conversion rates if you have tools like Google’s Website Optimizer. You’re able to generate some income with it and although it may not be as good as the paid tools, the Website Optimizer by Google allows for basic A/B and multivariate testing which also has enough options to get you by.

3. Display trust seals on your home page and cart page

Trust seals work like a charm as it has the power to gain the faith of your visitors, hence leading to more sales and profit. These seals are also an indication of how secure your website is for them to make a purchase. It is interesting what a simple seal can do to boost the image of your business. Among the best trust seals recommended are Verisign, TrustE and BBB. These options might come across as expensive but they would indeed be great long-term investments.

Tips: it is worthwhile to put in some investment to make sure your website is compliant with these standards and once you are awarded the compliance, you can display those seals.

4. Feature testimonials and endorsements at your site

Testimonials that come from reliable sources will definitely lead you to higher conversion rates. The same goes to positive press as well as endorsements from top personalities and other reputable companies who have enjoyed your product or service.

However, don’t worry if your testimonials come from the average Joe on the street; the testimonies are valuable as long as they’re a reliable source. The more praises you have about your business, the more conversions you’re likely to get.

5. Have a more user-friendly website

You would have certainly tried to manoeuvre your way through a cluttered website or waited for ages for a website to load. So you would definitely understand the frustration of a site visitor when faced with the scenarios above and wouldn’t want to put your potential customers through the same hassle. Your chances of increasing conversions are pretty slim if your visitors won’t even stay long enough on your site to wait for it to load or to find the item they want!

In conclusion, the improvement of conversion rates is all done through trial and error. However, make sure that you aren’t investing too much time, money or effort into one or two particular methods only to find that they do not produce the desired results. Figure out which method works best for you and stick to it. It may take some time until you’re able to increase your conversion rates as much as you want but be assured that practice makes perfect.

USEFUL : Choosing A Top Grade Theme For Your Blog

  • IMAGE CREDIT : MATTHIAS KULKA [CORBIS]

Do you have any other tips? do share with us in the comment section below.

This article is written by Jessica. She is a fashion addict who loves online shopping. If you wish to write for us, kindly check this.