Earlier our guest authors shared about generating new traffic from old posts and powerful ways to repurpose your old posts, now our guest author Gautham shares his views about editing those old posts for search engines.
I was always skeptical about editing my older blog posts buried deep below the other posts. I always received mixed opinions and suggestions regarding editing my older posts if it would promote or ruin my existing organic rankings.
Is Editing Posts Safe for SEO?
Google loves updated content. Technology rapidly changes with time, content comprising facts and news dated years ago wouldn’t certainly impress your visitors. Eventually it leads to a higher bounce rate which can ruin your rankings.
Changing Permalink Structure without redirection would be a disaster while editing your posts. If you are using WordPress and using date in Post Permalink Structure, make sure you have a good redirection plugin before re-publishing the post.
Benefits of Editing Older Posts
1. Updated Content
As I’ve mentioned above updating your content to match the latest facts and figures would be a great move indeed. The ‘Top 10’ articles would cite a perfect example. I had an year old article on ‘Top 10 Social Networking Sites’ which I’ve ignored to update until a reader pointed out Orkut (Ranked Second) is drop dead.
It gives you time to Proofread your existing post and correct any grammatical mistakes and typos that may have crawled to your article.
2. PageRank Benefit
Although PageRank is considered virtually worthless to your blog, Google does consider it but gives a low priority in Search Results Rankings (SERPS), it is likely your blog has gathered some Authority and a good standing PageRank with time. Republishing enables your older posts to get featured on your homepage and most probably improves your SERPS.
3. Wake Up the Dead Posts
My recent posts get indexed and ranked virtually in seconds, while some of my older posts are barely even indexed. As I’ve already mentioned about PageRank and blog authority benefit above, revive your dead posts.
3. Keyword Trends
Not every keyword is evergreen, Especially if you are Blogging in the Technology and Gadgets niche, most of the keywords are fly by night. You couldn’t expect drawing traffic from the current keywords you are ranking now an year later. It would rather be smart move to harness the older post regarding the similar topic but targeting varied keyword.
It’s important to stay updated with current keyword trends if you want the Organic Traffic keep flowing in from the older posts. And most likely, you may not be SEO conscious during your budding days as blogger, you could edit and improve On Page SEO parameters and keyword placements.
4. Avoid Duplicate Content
Creating a new post and copy pasting content from your older posts to make minor tweaks could be a disaster. Google does penalize duplicate content issues on your own blog.
Furnishing your older posts could perform better than writing a new one regarding a similar topic. So why waste countless hours on writing.
How many of your readers would dig into pages deep down to read your older posts. If you wish to let your avid readers take a look at an excellent resource you’ve published before getting your blog into limelight, then republishing is your thing.
If you are worried about putting your current search engine rankings in Jeopardy by editing your older posts, don’t worry it is perfectly safe for SEO. You could manage to save few hours and witness the benefits mentioned above if you can effectively use Republishing.
Let me know your opinions through comments.