I’ve been mailed by several budding bloggers on what to choose, ‘Micro Niche’ or ‘Authority’ blogs. Each one has its own pros and cons. Let us have a look at what they actually mean.
An Authority Blog is one targeting a wider niche. It is frequently updated with latest news, updates regarding topics like Technology, Gadgets, Health, Auto etc.
In layman’s terms if you are targeting search engine traffic, if you receive more traffic to your blog posts than your homepage excluding few cases, your blog can be termed as an Authority Blog.
Google loves Authority sites, you can often find popular blogs like TechCrunch, PCWorld ranking for one of the most competitive terms like ‘Google’, ‘iPhone’, etc. It is never only restricted to seasonal keywords (keywords which lose traffic gradually with time). You can always work with new keywords and target several types of sub-niches within your niche
You can choose thousands and millions of keywords related to ‘Cooking’ and drive thousands of unique visitors daily.
However maintaining an authority site is no easy task. You need keep your site/blog updated daily with fresh content. With rankings for thousands of keywords, it would be difficult to keep track of your competitors. For example, if you wish to choose the ‘Cooking’ niche and target the keyword ‘Cooking itself’, then by performing a little analysis you would figure out how difficult it would be.
The general keyword ‘Cooking’ has several meanings. For the keyword “cooking” can be related to several different niches: recipes, kitchen design, the history of Chinese food, etc. An user searching for information on the history of Chinese cuisine will have no reason to browse your blog on general cooking. Which in turn lead to an increased bounce rate.
It would be darn difficult to compete with 74 million pages, unless you resort to target internal keywords like ‘Macroni Cheese recipe’ it would take literally years and thousands of dollars to get ranked for the keyword ‘Cooking’. Only vital factor to consider after these massive Google Panda and Google Penguin animal attacks. Once your authority blog gets hit, all your rankings will gradually fade leaving your 5 figure Business turns to nothing.
While a Microniche site is limited to 2-3 keywords which is commonly run by blog networks or for Affiliate Marketing (Eg. Weight Loss in 8 Weeks blog, iPhone 5 accessories).
Unlike Authority blogs, these sites generally choose a single monetization platform like Affiliate Marketing, Adsense etc.
Creating a Microniche site and get it ranked for a fairly competitive keyword is easy as beans. Once you get ranked and monetize it, you can see Adsense earnings flowing in autopilot. You need not update the content very often too.
You can create like 100 microniche sites and ooze out the money with Adsense. They are also the platform for Affiliate marketing.
However Google hates microniche sites and targets them in each of their animal updates. But with fresh content, you may fight back. The traffic for your micro niche keywords fade with time. Most of such keywords don’t last more than 1-3 years on average.
Microniche blogs are common victims of very high bounce rate. You may not have any readership for your microniche blogs. However, making money is your sole purpose, Microniche sites are just great for this purpose.
What to Choose: Micro Niche vs Authority?
It entirely depends on what you wish to target. I always suggest to go with Authority sites if it was not for these unexpected Google updates. If you get hit on 1-2 sites of your microniche blog network, it would make much difference because you’ve got your backup blogs. But once your authority blog gets hit, there’s no way. The latest disavow tool does no good, you have to manually check every link and choose which one to disavow.