Top 5 Factors Impacting Your Local SEO Efforts

Local SEO EffortsIf you’re looking to rank a website locally, you’re going to find out that it’s a lot different from trying to rank nationally or worldwide. Depending on the niche and geographical area you’re trying to target, the competition can be fierce or slim to none. To help you understand how a local website can rank, let’s take a look at five main factors that can shoot your website to the top, which impacts your local SEO efforts:

Factors Impacting Your Local SEO Efforts

1. A Physical Address

Your website has a better chance of showing up in the local results if you have a physical address somewhere on your webpage. Usually, most websites will either have a physical address on the footer or header of the website for the search engine to pick up. Also, when you add your website to a Google Plus page, you will be able to insert your address, which will show up in the results. This physical address is going to be easier for users to find your Local Business. For example, if someone were to search for a dentist in Miami, your physical address would assure that you show up in the results if you were a dentist in the Miami area.

2. Business Category

When you create a listing on Google, you will be asked from everything ranging from your address to the type of Business you own. While you may want to rush when filling out this data, it’s extremely important that you pay close attention to the category section. According to multiple experts who deal with local SEO clients, many claimed that the proper business category is one of the main factors when it comes to ranking locally.

3. Citations

If you want to rank in a competitive space, creating a Google Plus page isn’t going to be enough. Citations, which are directories that will list your website, are a great way to give your website some credibility and send traffic your way. Now, while you don’t want to build as many citations as you can, you’re going to want to focus on ones that are going to send you traffic and have a solid reputation online. Rather than building citations on your own, we would recommend that you outsource the task to SEO Builder. These firms or rather agencies will ensure that your business listing gets relevant traffic that will boost your credibility.   Aside from citations, it doesn’t hurt to get links from other reputable websites in your industry. As Google cracks down on spam, you have to understand that building a quality link is more important than ever, so while it’s tempting to build as many links as possible, it can actually do more harm than good if too many of your citations or links are deemed “low-quality.”

4. Google Plus Page

Google Plus offers businesses a chance to create a free local page that displays your information, marketing material and allows your customers to interact with your business. The bonus of creating of one is that it gives your page an opportunity to show up in the search results since Google ranks Plus pages alongside the organic results. If you’re serious about ranking locally, make sure your Plus page is always updated and filled with the correct information.

5. Domain Authority

In the world of SEO, it’s going to be next to impossible to rank a newly built website. The strength of your website will also be a big part when determining its rank. This domain authority will be based upon the backlinks pointing at the website, the age and other hidden factors that Google looks at. Over time, as you build quality links and citations, your authority will go up. Ranking a local website can be done if the right steps are taken. By focusing on these five steps alone, you will already be steps ahead of most of your competitors. Since search engines are constantly changing, it’s important that you stay on top of things to make sure your website continues to stay at the top when it finally starts ranking.

5 Important Factors To Consider When Selecting A Mobile Broadband Deal

Selecting a broadband service is to some extent second nature now as most of the bigger companies bundle Internet access with one or more of their other services and generally, doing the math it just makes sense to go with one provider versus another. Mobile Broadband however is somewhat a different beast as due to the way in which it works, there are some restrictions inherent in your choices that are simply not there with regular broadband service. While Mobile Broadband deals abound, it is essential to ensure that your provider is able to meet your requirements for the service and not the other way around! Only then you can find the best broadband and phone deals.

Mobile Broadband

1. Devices

Some networks unfortunately have a monopoly on access via specific devices. While it is unfortunate from a consumers point of view as choice is somewhat removed, it makes sense from the business’ side, as they are tying people into contracts based on the most popular hardware in the market. As they generally offer some fairly significant deals and discounts on these devices for new customers, it is almost a necessity. The iPhone is the most popular culprit in these cases as while it no longer rules as the only Smartphone, as a single device it still has the largest market share, far surpassing any phones running Android or other operating systems. If you are interested in an iPhone, you are somewhat restricted to the networks that offer this as while you can “jailbreak” it to work on other networks; this is never a good idea and could cause further issues down the line.

2. Coverage

Any Mobile Broadband packages is only as good as the network it provides and if you are not able to receive a signal where you need it, then it is pretty useless to you! You need to ensure that the company you have selected for your Mobile Broadband service has good coverage in the areas that you are most likely to be using the service and not just in the urban centres. Most of the providers offer a map that you can use to give you some idea and if you already have an Internet enabled Smartphone on their network; you can use this to test their service also.

3. Pay As You Go or Contract

Mobile Broadband service like Mobile Phone service is available as both Pay as You Go (PAYG) or Contract. Each have different pluses and minuses that you need to consider, and keep in mind, as while PAYG is definitely more flexible – you pay for what you need and are not tied into a contract – the cost of data using this service is significantly higher than if you were to go the contracted route. In addition, any Mobile Broadband deals are generally reserved for new contract customers and these can be fairly substantial.

4. Data

As mentioned above, depending upon the service you choose (PAYG or a monthly contract) you will be provided with a certain amount of data that you can use while accessing the Internet. It is absolutely essential that you choose a plan – up front – that provides you with enough of a buffer so that you do not exceed this allotment, as the price for more data can be considerable and not something that you want to incur unnecessarily

5. Price

Price is always a key consideration and rightly so. Ensure that the package you select meets your budget and needs and while at first glance PAYG might seem cheaper, if you do choose a monthly contract you might actually be able to remove your home Internet connection when you get Mobile Broadband and achieve some significant savings in this fashion.

This article is written by Joe Linford. He writes on writes on behalf of consumer advice websites Broadband Genie and Office Genie. If you wish to write for us, kindly check this.