So you finally did it – after months of SEO dedication, questing for the ultimate web hosting provider and learning how to decorate your website in a presentable fashion, you finally have a decent presence on the Internet. After that much hard work, it is only human for you to sit back and relax as you watch traffic flow into the web pages that you have so lovingly tended to.
The truth is that your web ranking could be enough to sustain your site for awhile. But then again, if you are reading this right now, it is highly likely that you are looking for another way of increasing the number of visits to your website. Even Google Search Rankings Considers Site Speed.
If you’re looking for a healthy ranking spot on Google, you really should read on as they have recently decided that they would alter their ranking algorithm to take into account the loading speed of published websites.
The good news is that you don’t have to go all kamikaze on your website by annihilating all graphics and scripts from its pages. Though there are several ways to better your blog’s loading speed, here are 5 simple and easy steps you can implement to increase the loading rate of your website without deleting any of your precious content.
#1 – Resize Your Images
First of all, we get it that digital cameras can take really great shots of everything and that the point of Photoshop is to make awesome pictures look breathtaking in high resolution. Second of all, we also understand that it is much easier to get WordPress to do the dirty work for us by auto-shrinking an image so that it fits in the frame of the webpage.
What you do not realize though is that having WordPress auto-resize your pictures will take up one to two minutes of your page loading time. The solution is simply to resize your images before you add them to your webpage. You don’t even have to buy a software specifically to resize your images either as you can easily find those online for free. Meanwhile, you can also host your images in subdomain.
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- 20+ Tools To Optimize Images For Search Engines
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#2 – Scripts Belong at the Bottom
#3 – Limit Plugins
Speaking of plugins, there are literally thousands of plugins available for free on the Internet, each seemingly capable of adding entertainment and functionality to your webpage. From statistics to widgets, the most important thing is to not liberally add plugins to your web pages.
The more plugins you have, the more calls are required, meaning that it takes more time for your pages to load. Tips, reduce unneeded and unnecessary plugins to speed up your website. So it is better to use recommended plugins alone.
#4 – Host on a CDN (Content Delivery Network)
Pages load slow if your website is kept in a server half way across the globe from wherever your visitor is currently located at. To counter this problem, bloggers can choose to store their websites on servers strategically placed around the globe.
This way, a visitor will gain faster access by loading the pages from the server that is closest to him or her. You will have to shell out some money for this service, but a decent CDN provider such as the Amazon S3 is actually pretty affordable. You can also use Dropbox as CDN.
#5 – Optimize with YSlow and Firebug
YSlow is a Firefox add-on that analyzes web pages and assists you by suggesting ways in which you can improve the performance of the analyzed page. Similarly, Firebug is also a Firefox add-on that enables users to edit, debug and monitor scripts displayed in the Firefox browser. Use these two great tools to analyze your web pages and optimize them accordingly.
At the End of the Day
The reason why people yearn for websites that load fast is the same reason why people want fast food and generic pop songs. It is intuitive and is simply compulsory to have a page that loads fast from a commercial point of view. Think about it, would you spend more than a few seconds waiting for a page to load? What is the point of getting visitors to your site if they don’t have the time to read your content, right?
The bottom-line is that regardless of whether you’re just looking to improve or maintain the traffic flow to your web site, you need to constantly tweak your page so that it loads at its fastest. Luckily, these five steps to shortening the load up time of your website is not only easily implemented, but is also mostly free of charge.