7 Basic Social Media Strategies For 2012

Social Media Strategy 2012Social Media is the new term for socialising online. Social media includes web-based and mobile technologies that allow users to talk, participate, share, bookmark, network and more. It is indeed a social instrument of communication. Forums and Online Communities, Blogs, Facebook, Twitter – all these are called social media. Companies ought to follow consumers where they head to. People read blogs, give comments, share content in various blogs, forums and social networks. The reason why all businesses need to have a social media strategy is because it prevents sending a wrong signal or a mixed signals and emphasizes why social media is relevant to your business’ overall goals. You can have a brand/fan page on almost every popular social network however you also need to keep in mind as to who will be your audience and reach them where they are. It is also important to ensure that these media give a good opportunity for you to connect with your customers and vice versa. Here’s a practical approach to developing a social media strategy for your business for the year 2012.

1. How much is the effect: One brand or fan page in Facebook or a Digg bookmark won’t create a difference so try a combination of tools.

2. Online presence: Today there are a range of platforms like laptops, smartphones, tablets and desktop. Get to know how your consumers are using their mobile phones and its related apps. Also have a check on the online presence you create in these platform for your consumers.

3. Security measure: The Single sign-on, also called convergence has simplified the interaction on social networks. Users now have lesser passwords to remember as they can access websites using Facebook or Twitter. But convergence has paved the way for hacking to hackers as it is easy to get more information with less passwords to get in the way. The same treat poses even for mobile users. You need to earn trust and consistency from your customers and this is a major factor which will influence your business in the e-commerce world.

4. Online sales: Today, in Facebook we can find online shops of so many businesses selling different products and services paving the way for online sales. Keep a watch on the share your consumers make on products they like and purchase. As your online customers participate more, your brand is valued more. Shared experiences can improve your products and services.

5. Establish relationships: When you have an opportunity to attend conferences or events related to your industry, make the best use of it to strengthen existing relationships and also create a new network. There might be people who have hidden their identity with an avatar in social networks and through these events you get a chance to meet in person.

6. Measure Success and Presence: These are the actions which you need to measure like Brand presence.Take a note of the fan count for your Facebook page, follower count on Twitter, comment count in blog and forum. This tells you about your brand presence across various media.

7. Traffic and Response: Take a note of the number of links from other websites to your brand’s URL. Also take care of Comment response for brand. Take a note of the positive and negative feeback about your brand. Both are required for upgrading.


This article is written by Linda. She is an active guest blogger who blogs on a variety of topics that include social media, software, technology and mobiles.

7 Effective Basic Tips To Get Traffic to Your Blog

Increase TrafficWe all blog for a reason – for people to read what we have to say. If it wasn’t, we would have written our thoughts, opinions, product launches or service reviews in our diaries. So just how do we get as many people as possible to read what we have to say about ourselves or the items or services that we are trying to sell? Use a few of the tricks below to draw traffic to your blog.

1. SEO your Blog

For the uninitiated, SEO stands for Search Engine Optimization. If you even need an introduction to what SEO is, you are definitely not using any technique to push your website to appear at the top of search results whenever a search is performed. SEO is the most effective way to get traffic to your site but you need to put in a little effort to get your desired results. It isn’t that difficult really.

SEO mainly involves the use of keywords, which you would just need to know how, when and where to place them. There is too much to talk in detail about SEO here. You can simply Google the topic and you would get a lot of articles on SEO. You really need to optimize your website for search engines if you intend to pull visitors to your website, or else you’d be only blogging blindly and hoping for the best.

2. Update your Blog Frequently

But don’t overdo it. Quality still reigns over quantity. We want repeat visitors, not just new ones who would stop visiting if they get put off by the quality of articles on your website that have no useful contents, are obviously copied from elsewhere or are peppered with grammatical errors. Updating your blog often with useful and interesting articles not only elevates your blog to the top of the search engine results page if the SEO is done properly but also, you will build up loyal followers who are interested enough to constantly check your blog for new posts.

3. Use the Power of Facebook and Twitter

With almost everyone owning a Facebook and/or a Twitter account, there is so many that you can reach out there. Write a great post and share it on your Facebook wall. If it is really captivating, your friends might even share it on their pages and now you’ve reached out to another social circle.

4. Submit your Articles to Articles Directories

Articles directories such as EzineArticles and ArticleDashboard are popular with both writers and readers alike. Writers love these sites directing traffic to their blogs while readers visit to read and learn on a wide range of topics. It is true that article directories do not work wonders anymore like they used to, but they are still worth submitting to!

What you as a blogger need to do is to write articles that end with an introduction of yourself and a call-to-action phrase asking readers to visit your blog for more tips, hints, news etc. These sites are also a great place to build up network of bloggers, where you can share and support each others’ blogs.


  • Boost Your Traffic And SEO By Effective Article Marketing
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5. Put your Blog’s Link in your Signature

If you are a member of a forum, include the link to your blog in your signature. That way, other forumers will see your blog link each time you post a topic or comment. It helps even further if you’re already a popular forumer or have already build a reputation as a “senior member” or one who is knowledgeable, trusted or looked up to within the forum. Don’t worry if you aren’t or do not participate in forums. First, you just need to sign up for an account on the most popular forum and then start commenting on topics that are close to your heart. The more you comment, your blog’s link appears with higher frequency and raises the chances that fellow forumers clicking on it. Again, remember that quality beats quantity, so don’t post something for the sake of it. If you aren’t careful, this method will backfire, leaving you with bad publicity.

6. Comment on Others’ Blogs

Blog hop among those who share the same niche and leave your “mark” behind in the form of comments. Leave your opinions in the comment box and encourage the readers to visit your own blog. Even if you do not do this, there will already be a link to your profile anyway once you comment. Just be sure to say something of value instead of being a spammer. It would also be great if you have written a post on the same issue, then you can encourage readers to read yours and debate or agree.


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  • 7. Build a Blogging Network

    Bloggers are a close-knit community. They support and help one another in the blogosphere. So if you are known to each other and visit his/her blog, he/she is likely to return the favor and visit yours too. You can also ask if your friends are willing to link their blog to yours and if you’re buddies enough, you could ask them to mention you if they are posting anything related to your niche. In short, be nice because you’d never know when this community of bloggers would be useful!

    Many bloggers fail to realize that getting traffic to their blog requires some effort. Don’t just spend time writing and then keeping your fingers tightly crossed that somehow someone out there will realize how interesting you are because writing good posts alone isn’t going to get you far in terms of traffic. So, remember:
    Blog smart, not hard, use my tips discussed earlier and you are sure to get more traffic than ever!

    This article is written by Alicia. She is a web designer and developer. Loves WordPress themes and plugins. If you wish to write for us, kindly check this.