There are many ways to go about SEO but internal link building might just be one of the most important ones. Despite it being incredibly potent, not a lot of websites implement this technique of making themselves more visible. There are multiple ways in which internal link building helps out, and we’re going to go over them. But first, let’s make sure everyone is on the same page when we’re talking about internal links.
Internal links are links that lead to other pages on the same domain. So in other words, if you use a link on a page on your site to redirect readers to another page on your site, that’s internal link building. It might seem like shameless self-plugging, but it has a vast importance that goes beyond simple promotion of new pages.
Internal link building in Google’s eyes
Google makes tremendous use of internal link building because it uses these internal links in order to discover when a website added new content, such as a new page on their blog and stuff like that. Otherwise, it could take a lot longer for that new page you added to be indexed by Google. Internal link building isn’t just about presenting new content in a link form to your users, but also to Google, which instantly raises its importance significantly.
Increasing a page’s rank
The page that you link to also gets a very generous boost off of internal links, because it’s one of Google’s criteria for ranking web pages. So if a page has a lot of links pointing towards it, it will be ranked higher than a page that can only be found and accessed through navigation of the website interface. When a page has a lot of internal links pointing towards it, it sends a message to search engines like Google, letting them know that it’s an important page and people are probably going to want to know about it.
It’s very profitable
What’s the endgame of any SEO strategy or any website for that matter? To make money, of course! There are many ways to go about that but internal link building is one of the most profitable ways through which you can earn your website more money by simply providing the content you would regardless of SEO. Internal links let you guide visitors to specific pages or parts of your website, i.e. you’re marketing strategy or what not, thus helping you capitalize on traffic where it counts.
There are many ways to which SEO can improve and enhance a website and its performance. If you’d like to read more interesting SEO related things, be sure to check out the Matthew Woodward SEO blog.
