The year 2021 majorly upended the world of marketing. Every event traditionally held physically was shifted to virtual platforms. While these platforms had several glaring deficiencies, especially when it came to considerations such as allowing people to network and the platform’s transparency, people did not have too many other options. However, new hybrid platforms have now started to come up that allow for experiential digital events. Such events are the closest that attendees can get to the experience of attending a physical conference, and platforms such as Hubilo allow organizers to manage every step of the event’s planning and hosting process.
On March 23rd and 24th, Hubilo will be organizing Restart 2021, a digital, experiential conference that aims to bring together the best minds from the marketing and events industries. More than 4000 marketing professionals, 400 events industry leaders, and 40 chief marketing officers will be attending the conference. Marketing luminary Guy Kawasaki will deliver the keynote address, and leading lights such as Scott Brinker, Nicola Kastner, and Robert Safian will speak during the conference.
The conference is divided into four main ‘episodes.’
The Inception
This episode contains talks by Scott Brinker, Will Curran, and Adam Parry. The focus will be on the evolution of events and marketing from physical to virtual. Speakers will talk about how marketers create experiential experiences for attendees, even on digital platforms. You will learn about branding, engagement, and using analytics to improve your marketing strategy.
The Showcase
The Showcase talks about the impact of women in marketing as well as how experiential marketing can lead to an impact on how people perceive events. Robert Safian will lead a talk on various corporate niches through a series of case studies. Gianna Gaudini and Nicola Kastner will talk about the impact of women on the events industry. The big draw of the day will be Guy Kawasaki’s talk, who will speak about the power of hybrid events and the transformation in events seen in the past years.
The Trends
Day 2 will commence with talks on the current trends in the events and marketing domains. The day will be graced by talks on marketing trends, content marketing, and the skillset required for modern marketing professionals by content leaders such as Rebecca Costa, Jon Youshaei, and David Pogue.
The Potential
The conference will come to a close through discussions on the future of marketing and its potential. You will learn about how you can align events with the latest technology and work in accordance with the best environmental practices.
As might already be evident, there is a heap of knowledge to gain from Hubilo’s Restart 2021! Attendees will get opportunities to listen to market leaders and interact and network with experienced professionals in the marketing field. If you see for yourself a place in the future of event marketing, Restart 2021 is a must-attend. You can register for this event here.
Hubilo is a market leader in the Virtual and Hybrid event platform space. Hubilo is helping organisations across the world reimagine the future of events and navigate an emerging event landscape. Hubilo makes it possible for organisations to provide an engaging & interactive event experience to their global audience and transform the way people connect, interact and host events. Hubilo will become the central system of records for the event industry and unlock massive insights and value from their event by tracking interactions and engagement metrics across attendees, sponsors, organisers, and speakers. Founded in early 2020 and headquartered in San Francisco, Hubilo is a fast-growing SaaS company and is backed by Lightspeed Venture Partners, Balderton Capital, and several renowned angel investors. Hubilo is trusted by a growing list of global brands like United Nations, Roche, Informa Markets, Tech in Asia, Fortune, AWS, Siemens, Cognizant, Veritas Technologies, GITEX, and several others.
