You want people to engage with your website. Having genuine testimonials available for them to read is a good way of helping to make this happen. Visitors to your website can see how valuable you have been for other people. You may have plenty of positive things to say about yourself on your website, but good testimonials from customers are often just that bit more of a draw for people who are thinking of hiring you, or investing in your products.
But how can you get good testimonials from people? It’s very important that you do so in the right way and at the right time. If you do this, you are more likely to get a favorable response. We are going to give you some tips on how to get those valuable testimonials.
Make sure you ask at the right time
It’s true what they say; timing really can be everything. If you request a testimonial as the right time, you are more likely to get the response you are looking for. Do not delay in asking for a testimonial. If you do, then people are less likely to remember their experience in detail. They will also have moved on in life, so they may not want to be bothered with providing a testimonial about something which happened months before. If someone is happy with the service you have provided, ask them straight away if you can use their positive comments on your website.
Using feedback to create testimonials
Getting feedback from customers if often a good way of gathering information that can be used in a testimonial. If you do this, you should remember to use the customer’s own words, and you should get their permission to do so. Using feedback forms instead of directly asking for a testimonial can be easier for you and for the customer; there is less pressure involved. Creating a feedback form takes some time and thought. It’s worth looking for SEO packages that include this type of service.
Knowing what is said elsewhere
It’s worth remembering that not everyone will give you feedback directly. It’s entirely possible that your customers will choose to mention you elsewhere on the Internet instead. The best way to keep track of what is being said about your product or service is to use a Google alert. This helps you to be aware of, and read, relevant content. You can go on to ask the person who has written the content if you can use it on your website.
If you run a business, you need your web content to be engaging. Testimonials can play a big part in making this happen. This is why it’s so important to make sure you ask for testimonials in the right way and at the right time. In doing so, you are more likely to get accurate and compelling testimonials that can help you improve visitor engagement and increase sales or leads.
