4 Steps To Prepare Your Blog Before Guest Posting

I am sure you all heard how important guest posting is for your internet marketing strategy. There are tons of article out there that teach you how to guest post, what are the benefits, on which blogs to guest post and so on and so forth.

Depending on the size of the blog you are guest posting on you can get quite some exposure. This exposure usually consists in one or two days of high traffic and that is it. Guest posting on the so called “A list” blogs can bring in from a couple of hundreds new visits up to one thousand or even more. That is a nice amount of traffic especially for the beginners but also for the not so new blogs.

guest posting

What anyone didn’t tell you is that you need to prepare your blog for this kind of traffic. You want to make the most of the additional traffic you will get from the guest post and you have only one chance to do it. If your blog is not optimized you will lose of this traffic. You want to take as much advantage as you get from it, whatever your goal is: get people to subscribe to your RSS feed or to buy something from you.

Below are a few tips that will help you make the most out of the additional traffic you will get.

Step #1 – Offer freebies

People love to get stuff for free. Even if your content is top notch, freebies are the only things that will make your readers give out their email address. Write an e-book and offer it for free to you new subscribers, offer a free WordPress theme or whatever product you can produce by yourself. Make it loud and clear that you are giving away free stuff for your subscribers. Put a subscribe form on your sidebar at the very top and write down something about the stuff you are giving away. The line that I believe that works best is something like this “Subscribe and get for free an e-book worth xx $$”.

Some people might want to make the freebies even more visible and use popups. As long as they aren’t too annoying for the visitors and there is a “Close” button you can use them as well.

Step #2 – Work on your content

Make sure the content your homepage is displaying is the best one you can show to your visitors. Make it interesting, write catchy headlines. “How to”  and buzz lists, like “Top 5”, “Top 10” type of articles work best. Have a most read posts list so people can check out older articles as well.

Step #3 – Introduce yourself

People love to see that you are a real person. Work on your about page. Make sure you have a photo of yourself and a few lines about you: who you are, what you do, what are your goals.

Don’t hide this page. Make is visible to everybody. Add an author box at the end of each post and link it to the about page. You can also put a small author box on the sidebar of your blog, above the fold so that everyone can see it when they land on your homepage.

Step #4 – Social media

Having a boost in visitors on your blog can also bring you a boost in Twitter followers or Facebook friends. Make your social media buttons visible and encourage people click them. Instead of closing your posts suddenly, tell readers where they can follow you on Twitter or where to connect with you on Facebook.

Your opinion

So, these are my top 4 tips for preparing your blog before getting your guest post published on “A list” blogs in order to make the most out of them. If you have used other methods that have shown good results please share them with us.

The “Blog About Something You Love” Statement

When I first got into blogging, I used to read and watch a lot of tutorials for beginners trying to make their way through the online world. Every single one of them had the same basic rule that, unfortunately, I did not followed, at least not for my first online projects.

Wrong start

That rule, which I now consider the golden rule of blogging, is to blog about something you love. Blog about something you are passionate about and you have some experience with or at least you are willing to learn about on the way. Now, if you think about it, this is a common sense rule that is applicable to any field not only bogging. It’s like asking a kid: “what you want to be when you grow up?” I bet he will choose something he loves.

Anyhow, the problem was that I (as many beginners I suppose) wanted to make money online fast. That is why in stead of starting a blog about something I was passionate about I picked my topics based on the money I could get from those niches. Big mistake! I am not saying that I didn’t make any money using this technique, I did, but maintaining a website on a topic I was not really into is a really difficult task, at least or me it was.

Houston, we have a problem

So, after more that one year I ended up with a bunch of websites on various topics, producing me a certain amount of money. I had a really hard time writing content I didn’t even enjoyed reading, so imagine how I felt about writing it. Trying to promote my blogs in communities I didn’t have much in common with was even worse. The only thing keeping me going was the money I got every month from it. It was more like a job than a hobby. The good thing is that if make enough money out of it you can always outsource the work and focus on topics that you like.

After one year of struggling I bumped in to an old video tutorial I watched when I first started blogging and the blog about something you love statement had a new meaning for me now. I realized how shallow I was.

I guess this was another lesson I learned the hard way.

Conclusion

The conclusion is obvious: blog about something you love. Don’t let anyone tell you otherwise. Don’t start blogging just to make money. Start by share free content on your area of expertise with world, build your reputation, get returning visitors and after that think of ways to monetize that traffic. Act now.

This article is written by Cristian. He is an engineer by profession and a part time blogger living in Romania. You can catch him giving free blogging tips or tweeting @gloriousblogger.

How Many Visitors Do I Need To Make Money?

If I had a nickel for each time I saw this question being asked…. Should I start by telling you there is no right answer to that question or save it for the end of the post?

By the way, if you are asking yourself this question you are on the wrong path already. I bet you hate me right now, but hey, putting it right in your face early in the game is for your own good.

Would it help you out if I said that one blog of mine which gets 10,000 impressions a month is making me 200 euros? No it wouldn’t. That is completely irrelevant.

It is all relative

Your earnings depend on lots and lots of factors like how targeted your customers/visitors are, the niche you are in, the layout of your website or blog, the advertisers you are working with, the product you are selling and so on and so forth.

Visitors

Let’s take AdSense for example, because I know a lot of people are using it. AdSense earnings are calculated based on the number of clicks your ads get. For each click you get a specific amount of money. That amount can vary a lot from one click to another even in the same niche. For example I have got clicks worth 0.04 € and clicks worth 2 € in the same day on the same website. That is quite a big difference.

Another thing that can vary is the click through rate. Today you may get a 2% CTR while tomorrow you can have a 4% CTR.

See? The famous “How many visitors do I need to make money?” question does not make much sense now, does it?

The right approach

Ok, I understand, but how do I know when I should start monetizing by blog?

What I would do before starting to throw ads all over my website is wait to build a returning base of visitors or a nice number of RSS subscribers. There is no magical number in terms of traffic that you need to reach in order to be able to make money online. Just wait until you get positive feedback from your audience. Wait until you see them asking you for a service or product. Don’t just fill your blog with AdSense ads and make it look spammy. It will put everybody off. You can even show ads only to search engine visitors and maximize your earnings.

One of the advices I would give to anyone who is starting a blog or website is: don’t try to make money out of it. Build your reputation first and then, gradually, start monetizing the traffic you are getting. Think of your blog as a long term business and pay respect to your visitors; don’t try to rip them off.

Give before you ask

Your goal as a beginner is to share useful content with the world. That is where all your time and focus should go. Create free content for your visitors and let them know about it. Write an e-book and offer it for free to your subscribers. Don’t ask money for it. People won’t pay for a product created by someone with no authority.

I like to compare a new blog to a product that is going through a free trial period. The trial period is up to you, it might be just 2 months or it might be 2 years. Start asking people money only if they are dying to get fresh content from you. Let them ask for it.

Your comments

I would love to hear you personal experience on this topic. How long did it take you to make your first 1,000 dollars online? How did your readership react when you first started to use ads?