Writing for the WEB is Different!

Writing for the web involves a lot of technical writing and very less creative writing. Now that the truth is said. Let us go into the details of what web writing is all about.

Print Media Vs. Web media

Writing For WebWriting is writing, everywhere. No matter what the mode is. Now some writes argue that you write quality content and the rest is assured. But is it really quality content that gets your website to the top? Is it quality content that ranks the keyword high and creates revenue?

Yes, Google grades websites on the basis of quality content, but the grading is not based only on quality content.

In a print media, the writer has a hard copy and the emphasis is more on the content and not on the Information. The information is assimilated along with the content.

It is like Pizza, cheese is dominant and prominent, but we do intake vegetables and bread.

In a web media, the emphasis is on information. Because, for the audience to read the content, it should appear in the first page of any search engines’ list.

Think about it strategically. No one goes to the 10th page in a search engine’s list.

A web media’s content should be like a sandwich. It’s easy to find, available at all times and you do not need to be a cooking expert to make it.

Google and Quality

Google is very keen on quality, nowadays. I guess we can name the two time-periods as BP (before Panda) and AP (after Panda). Before panda, even content farms that had quality, plagiarized content were ranking good or content farms that had un-plagiarized, trash-worthy content ranked good.

Why Panda? Suddenly….

Let’s face it, when you are the only master, you don’t bother much. When you tend to have competition, you strive to perform well.

So the answer to the above-mentioned question is ‘completion’.

There were other search engines that were blooming inside the internet. Still, Google was the major player. But it needed a major USP (unique selling point). Google had a necessarily to give the surfers a guarantee that what they get in the search is similar to what they had in mind.

Google needed a filter to rank the sites. Hence, Panda. (A cute name for a deadly crawler. I know, it is like naming The Terminator, Pinky.)

Therefore, when writing for Web aka websites, write with your brains more and less with your mind. Google respects brainy writing, and you will eventually see the results in your websites.

And for the creatives out there, who want to write informative and creative content. Creativity will be ignored only by Google’s algorithm, not the reader who would visit your site again and again to read your content.

This article is written by Jennifer Louis. She is from USA, and writer who loves to write articles and blogs on career, cover letters, jobs, sample resumes.

Social Media: A Wonderful Tool To Build Your Career

Social Media CareerThis is the age of speed and you must take advantage of the latest scientific and technological progress. The top social networks – Facebook, Twitter and LinkedIn – are doing exceedingly well in connecting people. They have won many hearts as they have won the distance. I don’t have a speck of doubt in my mind that there will be no net user on this planet who doesn’t know about these social networking sites.

Do you know how useful these social media can be in building your career? All of these top social networking sites are free and easy to join. Moreover, you can set a wide network of contacts using these sites. You are supposed to market yourself well and connect with people who can prove a great help in the job search.

The most important factor that makes your search for a job easy is your online presence. You must be able to highlight your strengths, your set of skills and professional experience. If you want to speed up your search for a handsome job opportunity, your online profile will definitely make their presence felt.


Facebook has become immensely popular in no time. The reason is of course the ease with which you can operate so many applications and connect with thousands all across the globe. It is so tempting to post something on walls and show to the entire world that sometimes Facebookers  don’t even realize that their current employer can read what the employees type on the walls. Careless use of Facebook has made many job seekers lose some handsome opportunities and the current employers their posts. So, one has to be careful while using this effective medium for job search.


Thousands of influential recruiters all over the world use LinkedIn to find out the right candidates for various posts in their companies. Do create a profile on LinkedIn; fill in all the information necessary for recruiters to pick you up. Do put the keywords of your resumes and your set of skills so that your profile should become easy to find out. While connecting with other members, I would say be selective. There is no need to connect with anyone you come across. Connect with only those who will be useful to you professionally.


Twitter is generally used along with LinkedIn. It can help you set up a widely spread network of contacts and find job listings. You will be able to build your brand and showcase the same before the world. Twitter will definitely help you reach wider audience which would ultimately result in an easy job search.

Internet privacy

While using social networking sites, be careful about the online privacy. It is very important to make sure that you share photos or personal information only with people who are your friends or whom you know well. There have been many instances where promising and deserving candidates could not get the opportunities they were trying for just because they formed bad impression before their potential employers as they forgot to restrict their sharing personal information only to their friends.

Social media can prove a great help in job search and in your career building. It is indeed a boon if used wisely.

This article is written by Jennifer Louis. She is from USA, and writer who loves to write articles and blogs on career, cover letters, jobs, sample resumes.