Although online marketing has changed a lot during the recent years, its ultimate goal is still to attract more users, drive more traffic, increase conversions, and ultimately bring more sales. With as much competence on the web, it gets harder to stay out from the crowd and get the desired attention to your website.
Best WordPress Plugins for Better Marketing Results
For WordPress powered websites things seem a little bit better. There are hundreds of great plugins out there that help marketers to autotomize time wasting activities and result in achieving goals in lesser time. In this post, I want to introduce to you some great WordPress plugins that are widely used by marketers and are sure to contribute a lot to your marketing efforts. Since WordPress is one of the most popular website builders, we decided to focus on WordPress plugins that will help you improve your marketing results.
Mailchimp WordPress Plugin
Mailchimp WD will help you convert your site visitors into subscribers and customers. It seamlessly integrates with Mailchimp and lets you manage your forms and listings directly from your site’s dashboard. It comes with an intuitive form editor which allows you to create and edit forms with custom design and styling. The plugin allows you to customize the form header, and add custom fields to the forms, such as PayPal, file upload, custom select, checkbox, survey tools and more. The most outstanding feature of the plugin is its conditional fields functionality, which lets you hide or display form fields to your visitors based on the conditions you specify. You can choose from various pre-made form themes and use the available topbar, popup, scroll box and embedded form display options.
Ad Manager
If you want to publish ads on your website and make additional money, Ad Manger WD is a great option to go with. It’s easily configurable and feature-packed ad management plugin, which allows you to create, manage and display ads. The plugin supports any type of code and lets you display the advertisement banners on any page, post or widget area. You can organize the ads into groups and publish them in three modes: default, dynamic and block mode. Moreover, you can publish ads based on the specific schedules by setting start and end dates. The plugin comes with an internal tracker and lets you get detailed information about the ad clicks and impressions.
WordPress Google Analytics
Google Analytics WD will help you identify how effective your marketing strategy is by giving you detailed reports on your site performance, traffic sources, sales stats, and more. It comes with a long list of built-in reporting types and in addition, lets you set and obtain custom reports on the metrics and dimension Google Analytics doesn’t automatically track. You can also get reports for your AdSense and AdWords accounts, and eCommerce sales stats. The plugin lets you compare reports from different periods, and allows you to export the reports to PDF or CSV formats, or email them to multiple recipients.
Social Warfare
If you want to share your content across various social platforms with style make sure to check out Social Warfare. It’s a fast and fully customizable plugin that supports a myriad of a social network, button styles, and placement options. You can track your shares by enabling share counts, and set up Analytics tracking to monitor the all the inbound links that come as a result of your shares.
Coschedule
Coschedule is a multifunctional editorial calendar for marketing and social scheduling. It comes with advanced tools and lets you easily plan your blog posts and social media sharing, send and receive emails, and organize your team work. You can share tasks and resources with your team members, as well as add color labels to the tasks to never miss an important event. Coschedule will save you a lot of time by automating your social shares and sharing them at the time your visitors are most active. The plugin is analytics integrated and works well with other widely used tools, such as Google Docs, Evernote, etc.
SumoMe
SumoMe comes with a bundle of tools to help you grow your website and improve your marketing efforts. It features a list builder, social sharing buttons, a welcome mat, text highlighter, smart bar, and a couple of other tools that make it easy for people to find your blog, read your posts and share them across different platforms. With its list builder, you can create an email subscription popup and easily collect subscribers. The plugin integrates with a number of email subscription services and makes it easy to build an audience online.
Newsletter
It’s a powerful newsletter plugin perfect for list building and growing your audience. It comes with a drag and drop email composer and lets you send unlimited emails with tracking. You can see how many emails you’ve sent and how many of those were opened. The plugin helps you collect subscribers with its customizable subscription widget or with a form. You can create either single or double opt-in form. The plugin is fully configurable and is compatible with other mailing systems as well.
Hustle
Hustle is an advanced marketing plugin developed for list building, lead generation, improving conversion and your marketing efforts. You can create various types of subscription forms and fully customize them regarding colors, styles, layouts, animations, etc. The plugin is equipped with powerful display features and exit-intent technology to help you find target your audience. It provides stats on how many times your forms have been displayed and lets you make stats driven decisions for your marketing strategy. The submissions are managed from the WordPress dashboard.
If you want to improve your marketing results here are eight great plugins to help you get the job done. They all come packed with powerful functionality and are super simple to setup and use.
