A well-though and strong A/B Testing plan can help you increase your revenue through your website, and thus, the web analytics experts accentuate the fact that every marketer must develop a strong, robust and results oriented A/B Testing for his/her website.
Why A/B Testing is one of the most significant aspects in increasing the revenue of a website is because, it produces clear evidences tat what is actually working for your website and what’s not, which marketing strategies are bringing th desired results and which are proving themselves a mere waste of time. The continuous testing of your hypothesis also allows you to better understand your audience. When you get a clear idea about what your customers are actually liking and preferring can work wonders for your marketing and branding strategies.
Develop a strong A/B testing plan for your website
Following are the vital steps which you need to follow in order to develop a strong and results-focused A/B Testing plan:
1. Determine What You Want To Test
First of all, find out what is the cardinal aim for which you want to conduct the testing on your website, and then formulate a solid hypothesis on the basis of that.
A hypothesis compriseof a problem and its proposed solution, and all you need to test is that whether the proposed solution is actually the most apt solution to the given problem or not. For example, you can hypothesize that reducing the complexity of the checkout process can cater to the problem of lesser number of successful checkouts.
2. Finalise The KPIs To Measure The Results
The second step is to formulate and finalise the Key Performance Indicators, so that you can evaluate that whether you have been able to achieve the desired results or not.
3. Align The Hypothesis With The Business Objectives
Once you have set the measurable, specific, relevant and attainable goals for your business, ensure that your hypothesis complies with the goals.
4. Create A Test Plan Focus
Once you finalise the website areas which you want to improve, you would then need to find out which elements are the key to improve the customer journey.
Following are the primary things you must focus on:
Site Pathing: It tells that from where the visitors entered your website and they like to use it. For instance, if you are observing the landing pages through which the visitors entered the website, note down the entry traffic volume to each landing page and how the visitors found that landing page. Testing these aspects will help you understand more about your customers’ behaviour, and this information can be used to improve your website.
Use The Power Of Data: Now, when you know that which areas of your website you should test, you can go ahead to collect the data. If qualitative feedback from the customer service channels or surveys is available, it can give you an idea about what content you can add to your website.
