Using automated marketing software for lead generation is the process of finding new leads and getting them into the pipeline. This is different than lead nurturing, which involves taking leads and working on them, drawing them closer to the end of the line, which is when they make a purchase. Nurturing is less about finding customers and more about working with the potential ones that you have. You can use automated marketing software and other tactics, but, no matter what you decide to do, these tips can help set the stage for success.
1. Remember that it is a process.
Even with automated marketing software, this is a process that is going to take time. It is not a sprint, but a marathon. You need to be dedicated and you need to be patient. If you try to rush it, the client or customer can feel like you are far too pushy, and you could lose them. You need to concentrate on slowly directing them to the end that you want without overdoing it.
2. Always get permission to get in touch with the customers.
You want to use the automated marketing software or just a phone call to make initial contact, but you need permission from the customer to continue that contact. You need them to be on board with it, authorizing you to give them updates or new information as it becomes available. Make them feel like part of the process, and give them authority over how often you communicate. This way, they feel more like they are working with you and less like you are overwhelming them with information that they do not desire.
3. Keep it brief, and utilize hooks.
When you do use the automated marketing software or an email system to contact customers, keep the messages brief. Give them good information, but do not provide too much, or they are not going to get through it all. One look at a huge block of text in an email and they may send it right to the trash. Your brief information should contain plenty of interesting hooks that compel them to seek out more information.
4. Determine what type of contact each client wants.
Every customer is different, and you need to embrace those differences and find out what tactics are going to work best. Do they want email messages sent out by automated marketing software that they could review in their spare time, or would they prefer a phone call? Do they want to meet in person? Work hard to contact them in their preferred fashion so that they enjoy communicating with you.
Do you want to take your lead nurturing to the next level? If you do all of this, using the tips above with your automated marketing software, you can create and nurture the right types of leads. These are people who want your information, who want you to keep contacting them because they are interested in what you have to offer. A leading provider of automated marketing software is Salefusion. Software for marketing from Salesfusion provides quality and convenient solutions for lead generation and nurturing.