The growth of mobile phones and internet usage via mobile phones has increased. To quote a recent statistics about growth of iPhone ‘Verzion expected to sell 13 million iPhones in 2011″ People these days are looking forward to market their product for mobile web users. Websites have special mobile version, individual mobile apps that gives rich user experience when they browse websites via their mobile phones. Also, tablets and smartphones are the next big thing. So obviously optimizing your websites for mobile devices becomes a very important task. For a mobile version, the website should be easy navigational and elements should be properly designed.
There are many software’s, plugins and apps to create a mobile version of a product page or blog or website. But before developing them, there are 3 things that one should take care when optimizing websites for mobile devices. Below is the list of things that one should look out before getting into developing mobile site.
iPhone and Android plays a huge market in mobile platform. So developing your mobile website should mainly target android and iPhone users. Important emails, newsletters should be viewed correctly in mobile devices. Because these are the two main things where you communicate with your readers. So aligning your newsletters or subscription emails should be viewed properly on mobile devices. Also make sure how your calls-to-action (such as clicking the ok button, or some button that has an action to work) and offers work on mobile devices.
If your website is offering some sort of downloads, then one should make sure how the downloads thing work on mobile devices. If you’re offering downloads or any other stuff such as saving files, then make sure it works correctly. Test the feature on major mobile platform operating system such as android, iOS, PalmOS, Blackberry OS, Symbian, Meego etc.
The recent stats, In 2011 more than 60% of mobile traffic is for videos. So if your website displays videos and live streaming facilities, then optimize videos for mobile internet users. One should make sure that the users face less bandwidth consumption. You can develop the mobile site like if a user streams the video via a web interface(from desktop, laptop or from Wi-Fi) then you can stream the HD video else when they are on EDGE connectivity, the video should automatically play a low quality version. Make sure you stream HD video only when they are in Wi-Fi mode.