HellBound Bloggers (HBB) https://hellboundbloggers.com Wed, 14 Jun 2017 23:23:39 +0000 en-US hourly 1 Can robots help businesses appear more human? https://hellboundbloggers.com/articles/can-robots-help-businesses-appear-human/65070/ https://hellboundbloggers.com/articles/can-robots-help-businesses-appear-human/65070/#respond Wed, 14 Jun 2017 10:08:43 +0000 https://hellboundbloggers.com/?p=65070 We have all seen the movies with the common trope of robots taking over human jobs and wreaking havoc on the lives of humans. It is a popular argument and even a widely held fear....

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We have all seen the movies with the common trope of robots taking over human jobs and wreaking havoc on the lives of humans. It is a popular argument and even a widely held fear. In reality, robotic process automation helps to execute various tasks, offering the opportunity for businesses to automate a wide variety of time-consuming processes. The draw for businesses is an obvious one, but can it indeed help individual employees as well? Some are saying that it does, and RPA can even help businesses to look more human. This article will provide the argument that robots have the ability to make businesses look more human.

Can Robots Help Businesses Appear More Human

One of the main reasons that businesses are drawn to robotic process automation is that it helps to inspire their employees. Hear me out- the idea of a robot creatively inspiring anyone seems counterintuitive. However, the fact that robots take the manual labor out of working helps actual humans to be more creatively active in the work place. We will always need humans, but with robotic process automation, we allow humans to be what they are, human. Humans are not built for sitting on an assembly line doing the same thing over and over. The automation of this work allows for more innovation, and in the end, more human work to be done.

With most people in this era not fully enjoying their job, the turnover rate is pretty high. This is especially true with jobs that are monotonous and do not take special skills and training to do. The cyclical resign-and-hire mode isn’t usually great for businesses that need specialized help. This is where the reliable robot comes in. With the advent of RPA, humans aren’t just pushed aside to let robots take care of business. Instead, they are promoted to interactive thinker and are trained to do jobs that only humans can do (which is usually judgment based). People are set to be more satisfied with their jobs, and more interested in general to make a career out of thinking.

With the loss of one job to RPA, comes the advent of another. Of course, robots do not just come from nowhere and do need someone to have specialized knowledge of them for them to be run efficiently. This requires people to be trained in this field, enabling new jobs and new, higher level jobs. The idea of humans running the robots is proof that RPA has the capability of being a human job, making companies look more human and relatable to the general public.

With anything, we must proceed with caution. Robotic process automation is a much-needed reformative process that will help to weed out monotonous manual labor in the long run. However, for it to be the most helpful to humans, we must sensitively employ it, and make sure that humans are benefitting the most from the introduction of robotic process automation widely in the work force. We could be on our way to more creativity and innovation in business.

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5 Essential Excel Tips You Should Know To Become Power Users https://hellboundbloggers.com/articles/essential-excel-tips-you-should-know-become-power-users/65059/ https://hellboundbloggers.com/articles/essential-excel-tips-you-should-know-become-power-users/65059/#respond Thu, 08 Jun 2017 08:50:50 +0000 https://hellboundbloggers.com/?p=65059 Nowadays, a lot of people use spreadsheets to create and manipulate data quickly. It helps to calculate those numbers quicker with built-in formulas. These skills are also asked when you apply for some specific jobs,...

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Nowadays, a lot of people use spreadsheets to create and manipulate data quickly. It helps to calculate those numbers quicker with built-in formulas. These skills are also asked when you apply for some specific jobs, mostly jobs in the office. However, if you don’t know about how to use worksheets or know a little bit of it, you will waste a lot of time to do tasks that can be done quicker.

Essential Excel Tips Power Users

Don’t worry! These five essential Microsoft Excel tricks will make you feel much more proficient at creating, managing and manipulating data, charts, lists on your spreadsheets.

1. Use Keyboard Shortcuts

If you want to use Microsoft Excel quickly, you need to learn its keyboard shortcuts. Gradually, you will use them instead of your mouse, which helps to do tasks quite quicker and more efficiently. So, if you want to master this most popular spreadsheet application, stop using your mouse.

There is an application called KeyRocket that will allow you to track your mouse when using Excel. Then lets you know whether there are any keyboard shortcuts you could use to replace those mouse activities.

2. Replace VLOOKUP With INDEX MATCH

If you often use Excel, you might have known about the VLOOKUP function and used it a few times. It’s used to search for and move data between tables. However, you will need more processing power to do tasks with VLOOKUP. Instead, you can use INDEX & MATCH functions together to replace VLOOKUP.

More detailed, you can use the INDEX function to get a returned value based on a selected column and row. Its syntax will be:

=INDEX(array, row)

Meanwhile, the MATCH function will return a value based on the relative location of a lookup value in a specified column. Its syntax will be:

=MATCH(lookup value, lookup array, match type)

When combined, with the following syntax, you will get the same value when using VLOOKUP.

=INDEX(array, MATCH formula)

For more useful Excel tips or details on Excel functions, visit TrumpExcel.com.

3. Use MMULT Function To Multiply Matrices

It’s simpler to multiply matrices values than you may think. That said, you only need to choose the cell where you would like to show your matrix product. Then fill in the following syntax to the function box:

MMULT(Array1, Array2)

Subsequently, press Ctrl + Shift + Enter to generate the result.

That’s it!

Quite simple, right?

4. Hide All Error Cells On Your Worksheet When Printing

If you are in a hurry and don’t have much time to fix error cells, then there is a way to hide those errors before a staff meeting, a presentation, or printing out.

To get started, select the Page Layout tab, and choose the expand icon in the Page Setup group, to open the Page Setup window.

Switch to the Sheet tab, and then change the value of “Cell errors as” field to “<blank>”. It will replace all error cells on your spreadsheet with empty cells.

5. Format Dates With VBA Function

If you have used TEXT function before, you will know that it can convert a row or column of dates on your worksheet to months. However, you can’t convert those data to weeks or quarters.

But don’t worry! You can do that by using VBA (Visual Basic for Applications). To get started, press Alt + F11, and navigate to Insert -> Module.

Subsequently, enter the following code into the editor:

Function MyFormat(Cell Number, “FormatCode”)

MyFormat = Format(Cell Number, “FormatCode”)

End Function

For instance, if you want to convert data in the cell B1 to week, then type:

MyFormat(A1,”WW”)

or

MyFormat(A1, “Q”)

to convert your date to quarter.

If you want to convert more cells, press Ctrl + Enter to execute this function to the whole column.

Conclusion

We hope these useful tips will help you manage your worksheet better and use Microsoft Excel more efficiently. Nevertheless, you need to use those features and practice regularly to remember them.

Besides, many other potential tricks are waiting for you to discover. So, to become a power user, keep finding more tips and learn them.

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Benefits of Online Marketing for all Businesses https://hellboundbloggers.com/articles/benefits-online-marketing-businesses/65057/ https://hellboundbloggers.com/articles/benefits-online-marketing-businesses/65057/#respond Sat, 03 Jun 2017 11:49:36 +0000 https://hellboundbloggers.com/?p=65057 It really wasn’t all that long ago when only top-rated corporations and Fortune 500 companies had the resources to take on Internet marketing. Not only was the endeavor too expensive for smaller business owners, but...

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It really wasn’t all that long ago when only top-rated corporations and Fortune 500 companies had the resources to take on Internet marketing. Not only was the endeavor too expensive for smaller business owners, but also the technical expertise associated with building an online market was too high. It usually required the assistance of a professional, which was another additional cost. However, those days are long gone, like social media, and the technical knowledge of the average person has significantly increased.

Benefits Of Online Marketing For All Businesses

In fact, as a business owner, you might be surprised to learn that nowadays more and more consumers are turning to the Internet to help them with their purchase options. Whether consumers are shopping online, or doing online research to find the perfect mattress, online marketing is more important that it has even been. Below, you will learn about some of the amazing benefits that your company can take advantage of online marketing.

Unlimited Reach

There is no better way to spread your product or services worldwide than by making use of online marketing. Whether you are a large or small business, with the right marketing techniques and technical expertise, you can reach millions and millions of potential clients throughout the world. You can hire many work at home employees to expand your business.

Inexpensive As Compared To The Old Days

As mentioned above, Internet marketing used to be an expensive endeavor, but now you would be surprised at just how cheap it actually is. In fact, trying to introduce your product or services to a new market by opening new retail stores is much more expensive. You have to pay property costs, maintenance costs, and utilities. These are all costs that you would never have to incur with an online market base. Along with this, you can keep your inventory costs at an all time low. There will be no need to stock your store with hundreds of products that could just sit on the shelves when your customer can orderly directly from your warehouse.

Stay Open 24 Hours For Free

Anytime a retail business wants to keep his or her shop open 24 hours a day, they have to worry about either hiring a night shift or paying workers to stay overtime. Internet marketing completely eliminates all of this. You can keep your products and services available to your customers 24 hours a day, seven days a week without paying a single employee. In addition to this, this gives customers the freedom to come and go from your store as they please.This is something that most customers actually love.

Keeping In Touch With Customers

When customers purchase products in retail stores, they are often times handed a business card, which they will later lose or misplace. However, when customers shop from your online store, you can add their e-mail address to your mailing list, which will update them about your latest sales, products, and services. Most people use their e-mail on a daily basis for work and communication purposes, and when they see your company’s e-mail message, they are more than likely going to check it out.

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SEO Audit and How Important It Is https://hellboundbloggers.com/articles/seo-audit-important/65048/ https://hellboundbloggers.com/articles/seo-audit-important/65048/#respond Sun, 28 May 2017 19:41:59 +0000 https://hellboundbloggers.com/?p=65048 Many times, people tend to think of automating the entire course when doing their site’s SEO audit. Well, according to https://scanbacklinks.com/perform-winning-seo-audit/, automation may be appropriate to some extent, but not the best regarding a successful...

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Many times, people tend to think of automating the entire course when doing their site’s SEO audit. Well, according to https://scanbacklinks.com/perform-winning-seo-audit/, automation may be appropriate to some extent, but not the best regarding a successful SEO audit. What is more important to note here is that going it manually in your SEO audit will not take much of your time. In the actual sense, you will only need an hour, on average, to perform an SEO audit of a 100-paged website. Hence, spending an hour trying to do an SEO audit of your site, as an online market, isn’t denying you a fortune, right?

SEO Audit And How Important It Is

How to carry out an SEO audit of your site

For you to determine whether every penny you invested in your site’s SEO campaign is doing great for you, you must be prepared to carry out an SEO audit of your site. While there may be an endless list of SEO audit tool online, it is vital to ensure an effective review by going it manual. Why should you do manual SEO auditing of your site? As it were, the reason is simply that whoever will be doing the audit will be an actual person and something programmed.

One may argue that automation saves time and energy, but you must also understand that these online tools are programmed. In which case, these programs cannot be as accurate as the traditional method of auditing (manual data mining).

Focus on your keywords as the initial step

In any given successful SEO campaign, keywords form the base. Thus, during an SEO audit of your site, it is important to concentrate on your site. You do not need to dwell on an overall keyword record; however, you will be required to construct your perspective and look at the few key phrases that form the basis of your site.
For instance, if you want to conduct an SEO audit for a mobile company like Apple; it will be unnecessary for you to target the various keywords associated with the company and follow all the results that are being displayed. The best thing would be to target a few key phrases such as:

  • Apple iPhone
  • MacBook Pro
  • iPhone
  • Apple TV
  • MacBook

 The point here is that it is outright easier to monitor primary keywords. In this case, you will not be concentrating on determining the keywords to target, but you will be more concerned about how high your site is ranking for certain key phrases. Hence, the best way to achieve the best results would be to focus only on the keywords that form the basis of your brand and which can be accessed with ease.

Below are a few questions to give you a clue:

  • What keyphrases SHOULD you appear in the results of search engines?
  • What message does your brand relay?
  • What product do you deal in?
  • Who do you figure as your competitors?

Thus, always focus on 2 to 3 workable phrases and not more.

In case you are doing an audit for a small business, things will be slightly different as when you want to do SEO auditing for a bigger business. The most important aspect here is that as a professional, you must be able to identify the keywords you will be targeting before commencing your SEO audit process.

Bottom line – SEO audit is very important and keeping track of your site’s performance in search engine results is the best reward you can give to business. At https://scanbacklinks.com/perform-winning-seo-audit/, they understand how much you want to maintain your top position in search engine results. Well, it is for this and other reasons that we recommend starting with the Google’s Keyword Tool when planning to conduct your site’s SEO audit.

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How Is Social Media Developing Customer Service? https://hellboundbloggers.com/articles/social-media-developing-customer-service/65049/ https://hellboundbloggers.com/articles/social-media-developing-customer-service/65049/#respond Thu, 25 May 2017 07:06:55 +0000 https://hellboundbloggers.com/?p=65049 Customer service is nothing like it used to be. It used to be the case that all you needed to do was smile and answer questions, but customer service today requires a lot more effort...

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Customer service is nothing like it used to be. It used to be the case that all you needed to do was smile and answer questions, but customer service today requires a lot more effort and care. That’s because every day we’re finding out more about what customers want and social media plays a huge part in this.

Making Customer Service Authentic

Brands are not sentient, and it is highly unlikely that anyone today believes that they are talking directly to a business when they message them on social media. Today, the focus of customer service is less about the customer coming face to face with the business and more about the customer reaching out to an individual. It’s uncomfortable and awkward to read as well as write a message that consistently refers to the sender as ‘we’ – as though there were two heads attached to the person writing it. Social media is all about simple communication, which inevitably led to social media managers dropping the ‘we’ charade and just being plain with customers – a decision that has been and continues to be well received.

How Is Social Media Developing Customer Service

Similarly, the style of a conversation between clients and businesses has changed thanks to social media. We’ve learned that treating a customer well and speaking to them respectfully doesn’t necessarily imply that you need to be overly formal, especially when using social media. Calling someone sir or madam, extending to them your most sincere apologies for your delayed reply, and thanking them for their patronage sounds bizarre to everyone when you do it over Facebook chat. Social media is giving customer service a more authentic and informal edge that was long overdue. Chatting with someone plainly and speaking to them as though they were a friend demonstrates a sort of sincerity and genuineness that is often missing in customer service. Organizations can be so easily demonized when people think of them as a collective body rather than just people working together, which is what this new and authentic style of customer service is helping businesses combat.

Keeping The Customer Informed

Keeping your customers updated on the goings-on in your business is incredibly important and could help you avoid quite a few snafus. Consider businesses and services where customers need updates regularly, like public transport systems. If a train gets delayed or a station shuts down, you can bet that as soon as the news is confirmed the social media team are online and making sure that everyone knows about it. If they didn’t do this, commuters would find themselves standing in packed train stations for hours or having their usual route to work completely cut off without any warning and without knowing why it is happening.

On social media, you can give your customers all of the information they need to make the most of your services. When something goes wrong, or circumstances change, your customers are going to want to know right away what’s going on and rather than having your phone lines clogged up by customers asking for answers, you can publish the information on your social media. This way, your team won’t have to respond to hundreds of messages, and your customers won’t have to wait ages for a reply. As a result of this demand for instant information, many businesses are changing their customer service models to include more self-service. Websites now are used as a reliable source of information rather than just a place to shop, and if you want to find the answer to a question, nine out of ten times, you will find the answer online.

Not all businesses understand the nuances of modern customer service and where social media fits into modern techniques. If you’re worried that your customer service might be out of date, consider enrolling your team in customer service courses to give them up-to-date knowledge of customer service.

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Getting testimonials for your website – tips on how to do it! https://hellboundbloggers.com/articles/getting-testimonials-for-website-tips-how-to-do/65027/ https://hellboundbloggers.com/articles/getting-testimonials-for-website-tips-how-to-do/65027/#respond Thu, 04 May 2017 14:35:18 +0000 https://hellboundbloggers.com/?p=65027 You want people to engage with your website. Having genuine testimonials available for them to read is a good way of helping to make this happen. Visitors to your website can see how valuable you...

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You want people to engage with your website. Having genuine testimonials available for them to read is a good way of helping to make this happen. Visitors to your website can see how valuable you have been for other people. You may have plenty of positive things to say about yourself on your website, but good testimonials from customers are often just that bit more of a draw for people who are thinking of hiring you, or investing in your products.

Getting Testimonials For Your Website – Tips On How To Do It

But how can you get good testimonials from people? It’s very important that you do so in the right way and at the right time. If you do this, you are more likely to get a favorable response. We are going to give you some tips on how to get those valuable testimonials.

Make sure you ask at the right time

It’s true what they say; timing really can be everything. If you request a testimonial as the right time, you are more likely to get the response you are looking for. Do not delay in asking for a testimonial. If you do, then people are less likely to remember their experience in detail. They will also have moved on in life, so they may not want to be bothered with providing a testimonial about something which happened months before. If someone is happy with the service you have provided, ask them straight away if you can use their positive comments on your website.

Using feedback to create testimonials

Getting feedback from customers if often a good way of gathering information that can be used in a testimonial. If you do this, you should remember to use the customer’s own words, and you should get their permission to do so. Using feedback forms instead of directly asking for a testimonial can be easier for you and for the customer; there is less pressure involved. Creating a feedback form takes some time and thought. It’s worth looking for SEO packages that include this type of service.

Knowing what is said elsewhere

It’s worth remembering that not everyone will give you feedback directly. It’s entirely possible that your customers will choose to mention you elsewhere on the Internet instead. The best way to keep track of what is being said about your product or service is to use a Google alert. This helps you to be aware of, and read, relevant content. You can go on to ask the person who has written the content if you can use it on your website.

If you run a business, you need your web content to be engaging. Testimonials can play a big part in making this happen. This is why it’s so important to make sure you ask for testimonials in the right way and at the right time. In doing so, you are more likely to get accurate and compelling testimonials that can help you improve visitor engagement and increase sales or leads.

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How eCommerce brands are driving traffic to Amazon using content https://hellboundbloggers.com/articles/ecommerce-brands-driving-traffic-amazon-using-content/65016/ https://hellboundbloggers.com/articles/ecommerce-brands-driving-traffic-amazon-using-content/65016/#respond Mon, 01 May 2017 17:57:07 +0000 https://hellboundbloggers.com/?p=65016 Unless you’ve been under a rock for the past ten years or so, you’re well aware of Amazon’s dominance in the e-commerce field. More brands are starting to adopt an “if you can’t beat them,...

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Unless you’ve been under a rock for the past ten years or so, you’re well aware of Amazon’s dominance in the e-commerce field. More brands are starting to adopt an “if you can’t beat them, join them” policy with regards to their e-commerce operations. So, instead of designing their content marketing efforts to add value to the products on their webstore, they’re designing their content marketing efforts to drive traffic to Amazon.

Why Amazon?

On the surface, it may sound strange. Why would a successful business with engaging content design it in such a way that it pushes the consumer away from their e-commerce operations instead of towards them?

How ECommerce Brands Are Driving Traffic To Amazon Using Content

It’s a numbers game, and you can’t deny the numbers that Amazon puts up. In 2016, Amazon generated 82.8 billion dollars in sales, which is more than their closest ten competitors combined. No site converts better or knows the ins and outs of e-commerce better than the folks at Amazon. Let’s look at a couple of businesses who are leading the pack when it comes to focusing their content marketing strategies on driving traffic to Amazon.

Amoretti

Amoretti makes delicious food and beverage flavorings. No doubt you’ve tasted their products in some of your favorite foods, desserts or beverages. In 2011, the company opened its operation to retail customers as well.

Since Amoretti’s products are used in such a broad range of foods and beverages, there was plenty of room to create a beautiful blog showcasing recipes, tips and other helpful information about Amoretti products. Throughout their blog, you’ll notice various calls to action to purchase their products directly on Amazon.

Teacher Peach

Teacher Peach is a brand specializing in fun and educational products for teachers to use in their classrooms, as well as thoughtful gifts for the teacher in your life.

Teacher Peach began by selling their products on Amazon, and shortly after created an e-commerce site as well. What they learned is that Amazon is a much more powerful tool at driving sales than their own website.

Instead of trying to fight the power of Amazon, they embraced it. So, they made some massive alterations to their website and removed its e-commerce functionality. Now, they leave the challenges of e-commerce to Amazon while using their website as a space to create content, promote their products and educate consumers on how to use them.

The results? Teacher Peach enjoyed over 170% growth in sales in 2016 as compared to the previous year.

What’s Right for You?

This practice isn’t going to be for everybody. For some businesses, especially businesses with lower margins, it’s not going to make sense financially to steer your business straight to Amazon. But, if you find that the numbers work for you after doing some research, harnessing the power of Amazon as a sales channel could be a great way to take your business to the next level.

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Tips to help you rank Number 1 in Google in 2017 https://hellboundbloggers.com/articles/tips-to-help-you-rank-number-1-in-google/65012/ https://hellboundbloggers.com/articles/tips-to-help-you-rank-number-1-in-google/65012/#respond Thu, 27 Apr 2017 21:16:39 +0000 https://hellboundbloggers.com/?p=65012 Everyone doing online business will always want to be at the top in Google’s search results. Ask them the reason for their dream and they won’t hesitate to tell you that being at the top...

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Everyone doing online business will always want to be at the top in Google’s search results. Ask them the reason for their dream and they won’t hesitate to tell you that being at the top ensures enhanced traffic, online presence as well as improved sales for their businesses. At https://www.linksmanagement.com/how_to_get_ranked_top_10_on_google/ we do understand the fact that top rankings in Google don’t just come by chance.

Tips to help you rank Number 1 in Google

Tips To Help You Rank Number 1 In Google

Regardless of whether you are a professional and talented marketer, you must show the zeal that indeed you need to be at the top. Hence, how can you achieve this goal? Although there may not be a more sure way of guaranteeing high rankings, there are various strategies you can employ to get to the top and stay there.

Choose the correct niche

Having knowledge of the more competitive niche is very important if you want to be successful in SEO. If you are a small business owner, then you will need to compete with organizations with marketing budgets within your reach. Although if you decide to go “Big” you may have an opportunity to outwit the larger businesses, chances are that you will not only end up squandering your money, but time as well.

To be on the safe side, you will need to go the niche way. What does this mean? Well, in the place of competing with big companies for the more popular keyphrases, dive deep and turn yourself into a big fish in a small river. This will allow your business to focus most on a particular service or product. For example, in the stead of providing home renovation services in general, you may opt for something like “cheap bathroom renovation” or personalized kitchen repairs. With these kinds of specific keyphrases, you can be assured of ranking top faster than you could imagine

Pick keywords that are realistic

With the correct set of keywords, anyone has a chance of attaining the top spot in Google rankings. For example, you can choose to optimize your site’s page for red wubbie nuddie doll and still rise up to the top in a few days. But the question is whether you really want your site to rank for that particular phrase. Hope not since that is not actually a real commodity. Well, the main point here to note is that picking highly obscured keywords allows for easy ranking of your site. But since you want to rank for keywords being sought by people, you will need to choose realistic keywords – those that people are going to insert in their browsers.

Optimizing every part of your content for your desired keywords

The moment you go the niche way and have chosen the simpler keywords, you can now position them strategically on your site’s pages. Since you may not want to overdo things, you will therefore have to ensure using them differently in the content. The most appropriate locations would be:

  • Title tag
  • URL (www.name of your site.com/keywords)
  • Headings e.g. H1, H2 and so on
  • The entire content
  • Alt image tag as well as image captions where applicable

The most important thing to bear in mind is that Google loves an all-inclusive stuff that takes into account the subject matter. Thus, although it is critically essential to place your keyphrases strategically in your content, this practice is not an alternative when it comes to creating a detailed, comprehensive stuff that covers the topic at hand.

Adding more content to your website

88 per cent of B2B organizations employ content marketing as part of their general marketing plan (Content Marketing Institute). This includes making use of an array of content-based blogs posts, webinars, videos, newsletters and infographics to lure customers. That is to say, you must be prepared to add fresh content to your website on a regular basis. But this does not mean just adding new stuff; you must ensure the content is of high quality and valuable to your visitors.

There are actually a number of great ways designed for this course and to learn more, visit us at https://www.linksmanagement.com/how_to_get_ranked_top_10_on_google/. You want to be at the top and stay there, we can help.

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