Writing for the WEB is Different!

Writing for the web involves a lot of technical writing and very less creative writing. Now that the truth is said. Let us go into the details of what web writing is all about.

Print Media Vs. Web media

Writing is writing, everywhere. No matter what the mode is. Now some writes argue that you write quality content and the rest is assured. But is it really quality content that gets your website to the top? Is it quality content that ranks the keyword high and creates revenue?

Yes, Google grades websites on the basis of quality content, but the grading is not based only on quality content.

In a print media, the writer has a hard copy and the emphasis is more on the content and not on the Information. The information is assimilated along with the content.

It is like Pizza, cheese is dominant and prominent, but we do intake vegetables and bread.

In a web media, the emphasis is on information. Because, for the audience to read the content, it should appear in the first page of any search engines’ list.

Think about it strategically. No one goes to the 10^th page in a search engine’s list.

A web media’s content should be like a sandwich. It’s easy to find, available at all times and you do not need to be a cooking expert to make it.

Google and Quality

Google is very keen on quality, nowadays. I guess we can name the two time-periods as BP (before Panda) and AP (after Panda). Before panda, even content farms that had quality, plagiarized content were ranking good or content farms that had un-plagiarized, trash-worthy content ranked good.

Why Panda? Suddenly….

Let’s face it, when you are the only master, you don’t bother much. When you tend to have competition, you strive to perform well.

So the answer to the above-mentioned question is ‘completion’.

There were other search engines that were blooming inside the internet. Still, Google was the major player. But it needed a major USP (unique selling point). Google had a necessarily to give the surfers a guarantee that what they get in the search is similar to what they had in mind.

Google needed a filter to rank the sites. Hence, Panda. (A cute name for a deadly crawler. I know, it is like naming The Terminator, Pinky.)

Therefore, when writing for Web aka websites, write with your brains more and less with your mind. Google respects brainy writing, and you will eventually see the results in your websites.

And for the creatives out there, who want to write informative and creative content. Creativity will be ignored only by Google’s algorithm, not the reader who would visit your site again and again to read your content.

This article is written by Jennifer Louis. She is from USA, and writer who loves to write articles and blogs on career, cover letters, jobs, sample resumes.