You Blog. Should You Guest Blog?
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Guest blogging is cool.You write your article and someone publishes it. You already have a stage with nice and loyal audience to perform. If you are having your own blog, then it is conventional to translate “guest blogging” as ” increased traffic” or “free advertising”. Increased exposure, RSS subscribers, backlinks, Twitter followers, profits and so on. The blog where you guest post gets one article, most probably a killer article, or at least a high quality article without the owner of that blog spending much time and effort.
Guest blogging is difficult. Not everyone can write guest articles. It is not just you who reads the article and decides to publish it, because every article of yours can seem to be a killer article to you. You have a big blogger (not by physique, or may be too!) reading, reviewing and short listing your article, which is one among probably hundreds of submissions. You will be turned down initially when your guest articles bounce back, but then slowly you will get used to it. It is really hard to keep up with the motivation to continue writing guest articles this way. For the blog owner it takes quite some time to review the guest submissions, make sure the article is unique and does not violate copyright and so on.
Guest blogging is vital. Ah, you see, now I came to the point. It is vital, especially if you blog already, because you already have the experience of bringing things out from your mind to the paper or a computer screen. Writing on your own blog and writing guest articles can go side by side. This is indeed very healthy. By writing at another blog, you gain visitors to your blog, if you have really put that killer post out there. And, of course all this means, that you are going to have free advertising. Free is exaggerating, I know, since writing one guest article is something that you need to pay yourself for your ‘writing’ service.
All these are obvious. And, probably you are still not convinced as to why you should guest blog.
Your bounced article says it all, use it:
Don’t get me literally, while it is still true that you will make use of that bounced article by sending it to another blog. But when your article is rejected, especially by more than one bloggers, will you not sit down and read your article carefully? By this time you know for sure that your article is not simply rejected because the big blogger has no free slots to get yours published. Or it is not simply because you are not that bigger to be considered. You know that there is something more than this and something meaningful that needs your attention. Yes you need to revise your article. You now need to read it with more careful eyes, with critical eyes and with the eyes of a peer.
Two or more successful bloggers can’t be wrong. If they think that your article is not worth publishing, then it is, because those A-listers have become so and are still there because they can write killer content. They know what makes a killer article. And, if they decide that they cannot make their readers happy with your article then it certainly means your content lacks quality.
Now ‘quality’ is a relative term. But when you have to revise your article to meet the quality needs of those A-listers then this will be easily and spontaneously reflected on your blog. The quality of your normal and casual posts in your own blog gets a cool elevation.
As a blogger, you know how much accountable you are to your sizable readership. And how much will be your accountability for a super size readership? More! That is a vague term actually. I would replace that with ‘perfect’. Your accountability on that guest article should be perfect, flawless, with no caveats and with no ifs and buts.
Why? It is because you are writing for a wider audience, you want to establish your stand, you have drafted your best possible post for this popular blog and you don’t want make this opportunity to go in vain. It is something serious for you and your business and you cannot afford to make mistakes, give out false information, write vague and boring content and so on. You really need to touch the audience of the popular blog, but for that you cannot simply write exciting stuff that is not true or invalid. More than being catchy or interesting, your content needs to be unique and true in the first place. See how much responsibility you have got by writing a guest post?
Guest blogging molds a blogger in all ways. It shapes you and trains you. I would say it is a kind of free training where you don’t pay a penny but get equipped to put yourself on a more prestigious stage. Writing articles for your blog and publishing them makes you fluent and improves your writing skill certainly. But writing guest articles, getting them peer reviewed by experienced bloggers and getting them published on a popular blog not only improves your writing but builds all the characteristics that is needed for you to be a popular blogger.
So, what do you think?
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