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HOW TO: Protect Your Brand Online

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protect brand onlineAre you just starting your business? Or have you been in Business for a while now? Either way, you need to know how to protect your business brand online. Building your personal brand is different from business brand. There are a few things you can do that are not only easy but inexpensive as well. All you need to know is where and how to start protecting your brand online.

1. Check Your Business Name for Free

If you are just starting out with your business or have been in business for a while but you have a new product or service on the market, you need to come up with a name for it. Doing so means checking online with a free search to make sure your brilliant name you thought of is not already taken. You must do this search. You do not want to use a name that is already taken or you could get into trouble. Not only this but if you try to register a name that is already taken, your application will be rejected right away. You can check your potential new business or brand name for free online.

2. Form an LLC

Make sure to form your LLC before registering your trademark. Doing so will ensure your trademark is placed under your LLC.

3. Register Your Trademark

Although this isn’t actually a requirement by law, it is still a good idea to register your trademark to ensure you are protected legally. You will have to pay out at least $325 for the application process. The entire process for filing your papers to register your brand can take anywhere from 9 months to a year in all. However, it is worth it to do this to protect your assets.

4. Protecting Your Brand Name Nationally

Not only do you need to protect your brand locally by registering your name and forming an LLC, you will need to protect it nationally as well. This is especially important if you plan to expand your business.

5. Register a Federal Trademark

If you are planning to go national with your brand you need national protection. This means registering your trademark with the Federal US Patent and Trademark Office. Doing this will help ensure protection for your brand against infringement.

6. Register Your Domain Name

Being in business means using the Internet to market yourself and get your name out there. This means registering a domain name for a website. You should do this whether the business is strictly online or you are just going to use a website to get your brand out there on the market.

7. International Protection for Your Brand

Don’t forget to protect your brand internationally as well in case you decide to expand your brand to different countries. Make sure to file your trademark with the country you are expanding your business to. This will protect it internationally against infringement.

8. Protection Against Plagiarism

Another important thing to remember is to protect your brand against plagiarism. Doing so will ensure no one is stealing your content from your website or brand name. You can do this by checking your website content online by using the plagiarism checker Plagtracker. This is a free and great tool to use to ensure your protection against plagiarism. Plagiarism is a big problem on the Internet but it can be avoided by protecting your content with free plagiarism checkers. Make sure to check all of your content as often as possible to ensure it has not been stolen.

If you find your content has been plagiarized, you can not only report it to Google but you can also contact the website hosting service where you might find your content and get your content taken off of the website where it was stolen.

It is also essential to make sure of Social Media for your Branding.


By

Samantha Johnson is a graphic designer and freelance writer.

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    17 Comments

    • Anwar Hussain

      thanks for the tips.. it is really necessary to consider the all the fact above to protect the brand.. Moreover, u also need to brand your social media….

    • Maiah

      Awesome tips! Not many people who has business online have registered their brands or done something to protect it. I guess this should let them realize the importance of taking care and protecting their brands online.

    • Katie

      Registering your brand name and trademark is so far the best option to save your brand from getting copied online. There is a lot of competition in all the businesses and we cannot afford to take any risks. Hence registering your domain name as soon as possible can also prove helpful.

    • vikky

      It it possible to get a similar logo with 5-10% variation. Please let me know.

    • Nizam Khan

      Well yes, registering the trademark will ensure that brand is protected legally and protecting brand name not only locally, but also nationally is a good strategy, as one may plan to expand the business. Thanks Samantha for sharing this wonderful post 🙂

    • Aliakbar Fakhri

      Thanks a Lot for this Post
      Nowadays it is really very necessary to protect our Brands and Be secure online

    • Ajay

      Awesome Tips!
      Getting our domain name registered is a easy way to protect our brand online. No others will dare to compete with our product or service.

    • Annetta Powell

      Great tips for someone who is planing on starting an own business. Step by step guide from choosing your business name to protecting an established new business.  

    • Passagens em promoçao

      And it is increasingly difficult to protect our rights on the internet. Still, great tips

    • Jack

      Here we have a blog which tells us what are the procedures to be followed before deciding a name for your brand. You may question why do we need to follow these. Well the reason behind following these is to ensure that you are not using the same name which has already been chosen by someone else. The main motif is to get you a unique name which you will be using as long as the business is in function. Thus I suggest you to go through all the listed procedures so that you get a great name for your brand.

    • debarshi

      Thanks for listing these steps. With addition to these I would like to add, owners should publish DMARC policy to further protect their brand’s identitiy

    • hrmehrotra

      yeah making your brand safe is very important………nice tips mentioned

    • Atish Ranjan

      Seems these are necessary to protecting our brand. I have not much idea about this but good to learn here. thanks

    • Gautam

      hmmm….nice these steps must be done in order to launch your brand as after  doing it you will find your Brand safe…..i have done all the  steps and thnx for the post..

    • Mahesh Verma

      Awesome post. thanks for sharing this valuable information 🙂

    • Kulwinder Singh

      very useful steps  to keep brand safe and not get spam by others.

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