Maximize Earning By Showing Ads To Search Engine Visitors

New Visitors vs. Readers

Readers of a blog are those visitors who return to the blog. And usually subscribe to the RSS Feed or receive notifications of the publication of new material through email, social networks, or simply visiting the blog regularly.  Visitors are able to retain the blog.

There are several reasons not to display Google AdSense ads to this group of visitors:

• They know the layout of the blog and the ads and are blind to ads. So, do not click on ads.
• If you display the ads for this group of visitors, each page view account for ad impressions and CTR is low, will reduce the CTR of your ads, Google AdSense, which may lower the amount you receive per click.
• Loyalty bonus: If you are regular readers, why not reward that loyalty by not displaying Google AdSense ads to that group of visitors?
• Brand Protection: A new visitor lands by parachute into your blog does not have a relationship of identification with the brand of your blog. But his readers have already established such a relationship of identification with your brand.  Now the Google AdSense too appears on websites like SPAM.  It is a type of advertising associated with low quality websites, with exceptions. Again, WITH EXCEPTIONS. If you display Google AdSense ads only to those new visitors may enjoy the benefits of advertising, without damaging the relationship we establish with their readers your brand.

There are several criteria for determining what is a new visitor. A simple criterion is to qualify as a new visitor all the visitors coming to the blog after researching on Google.

Typically, this visitor did not know the blog. And often you access a blog page that does not correspond exactly to the search. Therefore, the dropout rate is high.  And you can not retain a significant percentage of these visitors.

When you display Google AdSense ads to this group of visitors, you are to give each visitor an option to exit from his blog as an alternative to closing the tab or browser window. And you can make money with it.

The display Google AdSense ads affect the loyalty of new visitors? Not studied this matter.  My experience is that it depends on the quality of the content published and also the space that you assign to the Google AdSense ads.

If you book the room more profitable and visible in your layout for ads, I’m pretty sure that this option will undermine the loyalty of new visitors.

How Do You monetize your blog? If your answer is adsense and direct advertising, in which case you really need to use space more cost effective layout for advertising. There’s going to have to try and minimize the effects of exposure to the ads, for new visitors who do not click on advertising to reduce the dropout rate. Regarding who click on advertising, they have been. You missed the visitors and won the money from advertising. Will have to assess whether the price is fair and whether there is more profitable to raise the rate of new visitors who return to the blog and become readers.

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Who Sees Ads WordPress Plugin

Through this advertising manager, you can create a set of rules to determine which are the visitors who see the advertising on your blog.

The two most commonly used rules are:

• If Visitor comes from a search engine, display If Visitor comes from a search engine, display
• If Any condition, don’t display If Any condition, do not display

Thus, advertising is displayed to all visitors coming from search engines, including Google. And it appears to all other visitors.

But as you can see in the picture posted below, there are several criteria to determine who will view the advertising, you can configure.

After setting the rules about who is going to display advertising, place the Adsense code on the configuration page of the plugin as you can see in the image below, save the configuration of that block ads and can publish this ad unit.

The plugin Who Sees Ads limits the number of Google AdSense ads to be published in accordance with the rules of Google itself. So if you try to publish more than the number of ads allowed by Google, this plugin automatically limit the maximum number allowed by Google.

LINK – Who Sees Ads Worpress Plugins

This plugin does not work with WP Super Cache.

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Solution In PHP

Add this code to functions.php file:

 function scratch99_fromasearchengine(){
  $ref = $_SERVER['HTTP_REFERER'];
  $SE = array('/search?', 'images.google.', 'web.info.com', 'search.', 'del.icio.us/search', 'soso.com', '/search/', '.yahoo.');
  foreach ($SE as $source) {
    if (strpos($ref,$source)!==false) return true;
  }
  return false;
 }
 

And then in the files of the template where you want to publish Google AdSense ads, add the following code

 if (function_exists('scratch99_fromasearchengine')) {
  if (scratch99_fromasearchengine()) {
  PUT THE ADSENSE CODE HERE
  }
 } 

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Javascript Solution That Works With WP Super Cache

This solution in Javascript is very useful for blogs with high traffic and using WP Super Cache.

Add the file to your adsense.js template in the same folder of the remaining php files with the code:

var ref = document.referrer;
 var sevisitor;
 var SE = new Array('web.info.com', 'search.', 'del.icio.us/search', 'soso.com', '.yahoo.','/url','/search','.google.','.ask.','.baidu.','.bing.','.aol.','.answers.');
 for ( var source in SE){
 var match = ref.indexOf(SE[source]);
 if (match !=-1) {
 sevisitor=true;
 } 

 function adsenseTop(){
 if (sevisitor){
 var large = '<script type="text/javascript"><!-- n
 google_ad_client = ""; n
 /* 336x280 Content Top, created 7/24/09 */ n
 google_ad_slot = ""; n
 google_ad_width = 336; n
 google_ad_height = 280; n
 //--> n
 </script> n
 <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> n
 </script> n
 ';
 document.write(large);
 }
 } 

In the above example, it created a function for a given ad unit: function adsenseTop (). You must put code in their Adsense ad code in that function.  And create another name for functions with other ad units.

Then in the template php file where you want to publish your AdSense block, add the code:

<script type="text/javascript" src="adsense.js"></script>
 <script type="text/javascript">adsenseTop();</script> 

This guest article is written by Isha Singh, Editor-in-Chief and Owner of Cyber World. If you wish to write a guest article, kindly check this.