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Google+ Business Pages – A Great Tool for Small Business

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Google Plus BusinessSince its launch a few months ago, Google+ has quickly accumulated some 40 million users worldwide, and though it still has a ways to go for it to reach Facebook popularity; it’s still in its infancy and shows promise for supporting small businesses and helping them expand and grow with more online exposure. For starters, it helps that Google + is part of the Google family, which means easy integration with many Google products that support small business. Not to mention, Google + is a great tool to help with small business SEO (search engine optimization) efforts for virtually any business.

Introducing the Google+ Business Page

And now a few months post the initial Google+ launch, Google is finally offering the highly anticipated Google+ Business Pages launched on November 7th. Google+ Business Pages will help small businesses on a variety of levels, but maybe most importantly, it will be great for SEO and exposure, which means every business should consider having a Google+ account and business page similar to having a Facebook business page, Twitter account, etc.

As stated on Google’s Blog:

“For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face.”

Benefits for the Small Business Owner

Aside from the major benefit of SEO by using Google+, Google+ business pages allow you to create ‘Circles’ where you can group your contacts into different segments to make it easier to tailor messages and communications for different demographics and market groups.

As mentioned previously, given that Google+ is integrated with other Google products (after all, this is a smart strategy for the Google business), it provides an opportunity for greater exposure for small businesses. Direct Connect, for example, allows a user to enter a + before a business name in the search engine and it automatically connects you to that business’s Google+ page if you choose it.

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Some Improvements are Still Needed

At the same time, Google+ has ways to go. It’s not as user friendly or integrated as Facebook Business Pages are, and it doesn’t yet have as many built-in features. It lacks built-in analytics, and it doesn’t provide a vanity URL, both of which Facebook offers. But as we know, Google has a way of coming around pretty quickly, so I’m sure Google is already in the process of making these upgrades behind the scenes.

But even at this stage in the game, Google+ Business Pages are a smart way to build brand exposure for small businesses, so I suggest you set up your Google Account (if you don’t have one), create your Google+ Account, and then build a Google+ Business Page to boost SEO, leads, loyalty and credibility for your local business. Learn how you can create a Google+ Badge for your blog to brand.



By

For nearly three decades, Chris Marentis, Founder and CEO of local internet marketing company Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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    8 Comments

    • RJ

      interesting observation about this article, it has been:

      liked 13x on FB

      tweeted 20x

      stumbled 110x

      shared on LnkIn 3x

      and it has zero "+1's" a fairly telling examination about where people are online.

    • junaid @ Technology Blog

      started Google+ recently,should really be benefited with the tips and created a page for the propagation of the site.

    • Kavya Hari

      Google+ is one of the correct direction to support small business.Google + is one of the great tool with the great support in it. At last, have to create a Google+ badge for your blog to brand on here. Thanks a lot for given up Google+ business pages information on here 🙂

    • Phanindra

      Good article Chris. Though it is not much popular as of now but still it is gaining momentum to capture the online business market.

    • chandan

      Thats very good news that google plus launch business page like facebook fan page. But I think it will take time to become popular google plus business page as still people getting good lead through facebook page.

    • sam @ goa carnival

      Hi,

      No doubt in that this one of the best site in social media will prove so beneficial for small business because we can expend our business's advertisement at large scale.

    • Adeline

      Although there are a great many pluses for Google Pages to capture the small business market segment, so far the Google Pages experience hasn't been a success. Although big brands such as Pepsi, Coca Cola, Adidas have quickly established their Google Plus presence, the engagement levels have been shockingly low. I wonder if Google has got any ace up their sleeve to lift Google Pages out of the quicksand it appears to have got itself into.

    • FrancesB

      As a user, I don't think Google+ has a lot of advantages over Facebook, and it seems from your last paragraph there you also think that for businesses, also, Google+ is not as good as Facebook. What is, really, the benefit of the former over the latter?

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