Some Essential Factors About On-Page SEO
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On-page SEO is one of the most important elements for websites, yet most small business owners are unfamiliar with the term. The web design process involves much more than choosing the correct page layout. Affordable web design often involves skipping certain features in favor of a budget that stays within the desired guidelines. Unfortunately, that way of thinking can negate any reason for having a site in the first place!
Today we’re taking a closer look at what on-page SEO is, and why you need to make sure your designer is doing it right and giving your business the best advantage!
Firstly, The Basics – What is “On-Page SEO”?
SEO stands for Search Engine Optminisation. As is implied by the name, SEO relates directly to the ranking of your business. When millions of web users use Google, they use keywords to find the information they are looking for. Typically, individuals use a general keyword search term to find what they are looking for, rather than the exact name of the company they want to find. It is therefore crucial that your site makes use of high quality keywords chosen by a professional SEO team.
“On page” SEO means that your content is SEO friendly, in that if you have a website selling t-shirts that your content is about t-shirts and not about bananas! Your designer MUST be able to explain the difference between “on page” and “off page” SEO. How can you be properly found if the designer doesn’t know what on page SEO is?
Why it Matters….
There really is no point in being online if you cannot be found in search results. With the right research team on your side, you can connect with visitors who would otherwise have no idea you even existed. Your site has to be SEO friendly to bring in visitors well before they become customers. Any agency that refuses to implement SEO or answer questions on it should be avoided at all costs and your designer needs to understand this aspect for you to achieve the results you’re looking for.
How to Determine if Your Web Designer Is Using SEO
A simple way to test your site is to ask your designers if they offer on-page SEO with their basic services. If they say no, then you may want to increase your budget, or you may want to move on to find a designer that understands your needs.
However, once you do find a designers that offer SEO, ask them a few questions such as:
- What is your SEO process?
- Can you provide me with a list of SEO keywords relevant for my business and location?
- Are you able to provide a monthly report for my current SEO standing?
Asking the right questions will guarantee that your design team knows what they’re doing and are capable of handling your online needs.
Tips for Making the Most of SEO
If you want to ensure your web design meets the criteria for proper SEO placement, follow these tips….
1. Do you have customised SEO rich content?
If your pages include SEO rich content (using your keyword 2-3 times per page, no less, no more), you’re on the right path. If it doesn’t then you might want to rethink what you have going.
2. Are you optmised for mobile searches?
The number one way to increase your rankings in Google’s search engine is to use a mobile optmisied layout. More individuals search Google using their phones than ever before, so don’t get left out by skimping on this service. This is actually more important than SEO is our opinion!
3. How many pages do you have?
The more pages you have (without going beyond what is logical), the better your ranking will be. Optmising several pages for different keywords is the key to making the most of your SEO. Your design team should understand the importance of this aspect of SEO.
Now that you understand the importance of proper SEO, you can go forth and boost your business – the result will be a high-ranking website that receives targeted traffic!
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