As modern companies conduct most of their Business on the web and consumers receive dozens of commercial newsletters via email weekly, it’s essential to seek ways to make your email stand out. While 25% of consumers dislike all marketing messages they get, 40% enjoy marketing emails from their favourite brands, according to the 2012 Blue Kangaroo Survey on Marketing Emails.
Turn to dotMailer email marketing professionals to find out more about how to become one of your targeted audience’s favourites. Start with creating killer newsletters to prove your subscribers made the right decision by opting in.
Choose a practical format
While there are myriad customisable newsletter templates, you don’t want to have a newsletter that looks exactly like your competitor’s so use your imagination but don’t take it too far. Keep your newsletter format practical. Opt for a simple, sharp and easy to read format and avoid overwhelming the reader with too much information.
Make them easy to load
Remember that a lot of subscribers open your emails on their Smartphones. Don’t depend on images loading so avoid designing a newsletter using images only; the overall message should be clear even without all your fancy images.
Have a clear call-to-action
No one wants to browse your entire catalogue or scroll down to understand your message. Make sure your call-to-action is simple and visible. It’s not that the reader isn’t smart, it’s just that a lot of subscribers will probably open your email on the go and won’t have more than a few minutes to look through everything they’ve received.
Provide engaging content
Try to provide content engaging enough to grab the attention of people who were not considered buying your products. Think outside of the box to include copy that will encourage the reader to share it on social networks. What’s new in your industry? Make your point in a clear, engaging manner not to bore your subscribers.
Test all your email campaigns before clicking “Send” across a number of platforms and devices. Set up accounts with Gmail, Yahoo Mail, Hotmail as well as common desktop and mobile email services and see what your newsletter looks like. Make sure there are no typos as sending thousand newsletters with a broken link or incorrect offer announcement is a missed opportunity.
And last but not least, stick to your deadlines. If your subscribers are expecting to receive your weekly newsletter on Monday morning, make sure they do. Disappointed customers rarely become loyal ones.
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