The use of social networking sites for advertisement is not a new debate issue. Indeed the massive use of social networking sites including Twitter, Facebook and Google Plus by people all across the world has made this platform a worthy place for Businesses to promote their products or services. People vouching for this platform for the advertisement refer to the recent trend among the social networking users who buy different stuffs rely over these ads. However, the people against this idea say that social networking sites are only a place to meet and find friends and interact with them. The changing time has changed the trend to certain extent, let’s find out in what degree the Social Media complement advertising?
Ads and Social media
According to a couple of studies and surveys, certain specific kinds of ads do work in a right way over the social media platforms. All you need is specific kinds of ads for these platforms, which could drive better responses from the users. There are number of marketers, which have been using social networking sites like Facebook, Twitter and LinkedIn to promote their business and benefitting to a great extent. These ads not only boost brand awareness among the consumers but also have been instrumental in attracting sizeable amount of users to buy different products or services. The surveys vouching for this idea simply state that the ease and comfort attached in finding out product reviews and the brand research make things easy for the consumers and compel them to use these platforms.
It works for whom?
Advertisements over social media platforms don’t work for everyone. As per the marketing experts, it can work for businesses, which are able to incorporate four elements in their Social Media Marketing efforts. This include understanding your prospective consumers using social media channels, secondly, you are able to target the precise users with compelling content. Thirdly, checking whether your ads are able to extend your current content over the social media sites or not. Lastly, if you have a competent social networking presence over popular social media sites then only you could reap rich dividends. If you abide by these four protocols, then only you could benefit the best from the social media ads.
Encouraging trends for social media marketers
There were number of studies and research which were carried out over the consumers over popular online stores like Amazon, Target, Best Buy and Walmart during the festive season. The researchers studied the buying behavior patterns found in the online consumers. A good amount of online consumers surprisingly were the fan followers of different brands over Facebook and other social networking sites. The figure noticed over the popular online stores went to a rise of 51 percent of consumers coming via social media sites seeing and studying ads over these platforms. This is really an encouraging figure for online marketers which are keen to use ads over social media sites.
Though people consider social media sites as a place to interact and find new and old friends, yet these are now started acting like platforms to promote products and services from different brands. All you need is a competent strategy for doing this effectively. Have a structured strategy for your social media ads and simply the reap benefits. You have nothing to lose from these ads only to gain provided you know how to do that.
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