1. People Don’t Read Online, They Skim
Whether they’re surfing the Net out of boredom or searching for important information, people tend to skim online text for salient points rather than read the text line by line. While you may have a few blog subscribers who hang on your every word, chances are that most of your first-time visitors simply skim your site to get a feel for what it’s all about. An infographic catches the eye of a skimmer and makes her stop and take notice.
2. It Will Boost Your SEO Ranking
Unlike text content, which needs to be unique for each post you create, you can use the same infographic in multiple locations without worrying about getting penalized for it. When you re-post your infographic, you can provide backlinks to your blog, which helps to drive traffic to your site as well as boost its SEO rankings.
3. Creative Infographics Will Go Viral
People love to share humorous and creative content, and the less time consuming it is to read, watch or view that content, the more people will see it and share it. Infographics have the highest potential to go viral because while one infographic can contain a great deal of entertaining content, viewers can see and understand it quickly, unlike videos or long articles or posts.
4. People Are More Likely to Remember an Infographic
Ninety percent of the information that the brain processes is visual. By combining text and pictures, you increase a viewer’s ability to mentally connect with the information presented. The inherent weaknesses of both text and pictures becomes diminished by each one’s strengths when combined into an infographic. Pictures sometimes lack the clarity of text, and text lacks the visual appeal of pictures. However, when you combine text with pictures, you can create an eye-catching, clear and informative graphic for your vistors.
5. Infographics Help People to Understand Relationships
Because information in an infographic gets laid out in a way that shows relationships, infographics help viewers to understand the information presented in a more realistic way than if you presented the information in a more linear fashion. For example, people can understand the difference between twenty-five percent and seventy five percent much more realistically on a bar graph than in written text alone.
If you want to increase your blog’s readership and reach more people, you must begin to incorporate infographics into your blog. Be creative, and hold the goal of getting your infographics to go viral in your mind when you make them. Your infographics should be entertaining and serve a purpose in order for you to achieve the best results.
This article is written by David Kendall. He enjoys watching marketing campaigns using infographics go viral. He is a marketing consultant. Find out what to look for in an Infographic World agency.
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