Business of any scale, small or big, needs effective tactics to earn the expected profit from the market. Today, the Social Media networks give us several easy ways to connect to the targeted customers, which is certainly a blessing for any business. Then again, they have also condensed the competition between the competitors as these features are available for everyone.
Facebook and other social media networking sites are changing their interface continuously to help with the business promotion. What makes the difference with others is being more creative, a little witty and fore-sighted while using these platforms. If you are planning to start t you need to let people know about it, social media networks are the way to reach people, in least expensive yet effective way.
Here are 5 suggestions, which you can follow to be different from others while promoting a home business:
1. Go deep, create awareness
The headline of this paragraph might have confused you, allow me to explain more. Talking only about your products/services is too direct to attract people. Rather pick from the issues that needs peoples’ concern and awareness. For example, you are promoting a restaurant; you can raise awareness for ‘organic food’. Or, if you have your own furniture studio, you can attract people towards environmental awareness. By this, you are not only attracting people to your home business, also you are doing a part of your duty towards the society. It should not be very difficult; research on the topic of your own interest and share status, videos, pictures to let the people know about it.
2. Interaction with the fans/followers
If you are just new in the business, your Facebook is just growing, it is easy for you to communicate with your fan/followers in one-to one basis. Always interact with your fans, try to explain your service/ product if they have any question about it. Thank them for taking interest in your product.
3. Promotional offer or contest
A very effective way to spread your business name is to offer promotional prices or gifts within your social media networks’ followers. For example, you can offer 50-70% discount coupon for lucky follower. Or, simple quiz game to choose a winner for your product. These will increase popularity of your products among the prospective customers.
4. No Spamming, Please
Posting your promotional content everywhere without relevance will be count as spamming. And Facebook generation does not like spammers. So, while posting about your business, be careful. Post only within your own page or group and in related group. If you can gather a few dedicated fan, they will spread the word, or in this case, ‘spread the post’ outside.
5. Never follow others
Always come up with your own unique ideas for promoting your business. As, there is no copy right law for Facebook content, you may find your unique idea is being copied by other people by the very next day, still it is better. Be a leader, not a follower.
This article is written by Maria Munyeria. She is a tech blogger who works for The Tech Stuff. She is particularly interested in writing stuff about Apple, iPhone, iPad, Google, Smartphones and Tablets in general. If you wish to write for HBB, kindly check this.
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