Internet is one of the best marketing platforms in today’s world and email marketing has become one of the most used marketing techniques. Although the term email marketing is self-explanatory, carrying out such campaigns needs the assistance of software or application which is known as email marketing software. These help you in sending emails in bulk to your existing customers and potentially new ones. The emails can be personalized for each of the recipient in the marketing list. Another option is looking into an email marketing company that offers consulting, design and bulk distribution services so you won’t need any software.
An email marketing applications consist of the database and the interface. The database is containing the entire contact information, statistics on the performance of campaign and archives all the messages. The interface provides you with all the tools required to actually run the campaign such as sending messages, entering contacts and designing your emails.
This is one of the market leaders, when we talk about the email marketing software. It can authenticate your own SMTP server for free email marketing, create bulk email and send personalized emails in seconds. It can import the current customer list and automatically unsubscribe and handle bounce-back mails. Among other features that Email Marketing Pro encompasses are the ability to customize built-in database of unlimited groups of people, sending email at timed intervals to avoid server congestion or ISP limit and reusing any bulk email campaign. You can personalize the email such as the first and the last name addressing.
2. 1And1 Mail
It helps you to maximize your email deliver-ability and avoids being blacklisted by email service providers. With 1And1 Mail, your email marketing campaigns will be delivered accurately and harmless to your clients. What makes this software special is the fact that it comes with an email template downloader, with which you can impress your customers with a nice and professional email template. What’s more you can download any web page and convert it into an email template! This also as a multi-account manager and reduces the risk of spamming and allows you to manage multiple email accounts from Gmail, Hotmail, Yahoo! Mail, AOL Mail etc.
First and foremost, it is free email marketing software which makes it a serious competitor in the market. It gives small businesses a chance to take on their giant rivals. It can be used to create an impact email using the free templates available with the software. It has an embedded editor and at the same time allows you to use an external HTML editor. It comes with an effective analyzer which can also be integrated with Google Analytics. You can get data on the number of emails read, products purchases and subscriptions to your website or finalize goals you set by you in Google Analytics.
4. Email Marketing Director
This is a one stop solution for your professional email marketing campaign. Email Marketing Director allows you to import previously created HTML and start your campaign instantly. The advanced features that the software has include ability to add anchors, post, hyperlinks, images and subscripts along with other formatting options. It is highly user-friendly software which gives you actionable statistic that you need to run a successful marketing campaign. It can easily import mailing list and can automatically unsubscribe user requests. It gives you three preview modes – HTML source, plain text and an overall preview.
You won’t have to train your staff to initiate an email campaign with Atomic Mail Sender as it offers an easy-to-use interface and requires no training. Among the features, this software includes a built-in SMTP server, authentication support and multiple email formats. Atomic Mail Sender supports Microsoft Word, DBF databases, CSV files, Microsoft Excel, Microsoft Access and other file formats making it highly flexible. This limitless software allows you to send newsletter to unlimited recipients. It also allows you to manage unlimited number of fields for personalization including name and other personal data in your emails.
If you want to send professional email message personalized for each of your recipients, this is the software for you. It has an in-line message scripting and reply management controls. The email filter in it allows you to quickly sort and categorize email addresses. It allows you to manage unlimited number of fully customizable groups/lists with an unlimited number of recipients, and making it a highly powerful marketing tool. It is highly secured software which keeps you recipient details private and confidential. One of the major pluses of this software is the fact that it can detect bounces automatically and verify recipient’s address with ease.
This comprehensive email marketing software comes with a WYSIWYG HTML message composer which lets you personalize your messages with mail merge. This also comes with a host of other features such as direct email sending without SMTP servers and multi-thread email delivery. Handymailer can also manage bounced emails and subscription requests. You can embed images and other mail attachments easily. It has a duplicity checker which removes duplicate ids from the list and allows you to have a clean mailing list. You can also make use of add-ons to add spark to your campaign.
An easy to use campaign manager this allows to you design rich HTML emails and newsletters to market your business. You can design highly personalized emails with this. You can also customize the emails including the subject, message body, file attachments and even embed different images for different recipients in the same mailing list. This is a complete campaign runner and supports all the popular databases including Microsoft Access, Microsoft Excel, SQL Server, MySQL, etc. The advanced WYSIWYG HTML composer and built-in SMTP server make it a robust system. It detects bounce mails automatically and process unsubscribing requests.
It is one of the most cost effective email marketing software available in the market, making it ideal for a startup email campaigns. It comes with an email address validator which verifies the entire emailing list, reporting the good and bad email addresses. In WorldCast you can create unlimited number of email lists. It allows you to import and export the mailing lists from databases such as text and CSV file and Outlook Express.
This email marketing software comes in with six built-in databases and two built-in auto responders which can send an immediate reply to your customers with the right message. It allows you to automatically subscribe and unsubscribe requests directly in the program. With MultiEmail you can automatically remove bounced messages from your database and from the server. It also helps in verifying email in real time. It has a built in SMTP server and allows you to send a web page in your email message with active links and pictures. It can import mailing list from text files and other databases.
Email marketing software helps you in running an active campaign for your business. You need to choose them in accordance to your needs. It is however important to keep in mind that you need to create attractive as well as informative emails to create maximum impacts among the customers.
Thunder Mailer: This is one of the best mass email program – easy to use yet powerful and is being used by many internet marketing gurus to manage their mailing lists and send email campaigns. What is special with Thunder Mailer is that you can maintain your in-house mailing list, safely and securely on your computer, without needing to upload it to a email server (such as in the case of using Aweber). I think this is one of the biggest advantage of using this program and one of the reason why I recommend it to by buddies.
Thunder Mailer is ultra fast because it uses multithreaded sending, and tests show that it has no hiccups handling huge mailing lists of multiple hundreds of thousands of subscribers! The program supports both free SMTP or premium SMTP servers.
Fellow, I urge you to check out this program at Thundermailer.com!
This article is written by Mark Wilston. He is working as a Content Writer with PixelCrayons.com. PixelCrayons offers best eCommerce website development & designing services. If you wish to write for us, kindly check this.
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