Often in the digital marketing community there are posts on where to build links, how to build links and what sort of links we should be building. This is quite often discussed whilst forgetting what the purpose of link building should be, to generate traffic to your site.
So today we’re going to be running through 5 examples of how you can generate quality traffic to your site for free, all it will cost you is a little bit of time and perhaps a few well placed business cards.
This list is in no way exhaustive, and some of which you may well already be implementing as it’s designed for start-ups or those new to online marketing.
1. Google Products
Google Products/Shopping Results/Base/Froogle which ever you like to call it is the handy shopping results that appear in Google natural listings, or you can access it by hitting more on Google’s top navigation bar.
It’s for these reasons why Google Products is the world’s most popular price comparison site and it’s about to be your favourite price comparison site as well, because its free.
All you need to do is head over to Google Merchant Centre, setup an account, upload your product feed; and hey presto you’ll be advertising on Google Products.
2. Social Media Sites
If you and you’re business aren’t on any of the Social Media sites, it begs the question why?
Being able to directly interact with your customers on a daily basis is a brilliant way of creating brand loyalty. However be careful to use social media to add value to your customers rather than constantly update them with your new products!
3. Guest Posting
Guest posting can be a powerful tool in your arsenal, the premise behind this is generating useful content for relevant 3rd parties so they will feature your post.
How does this generate traffic? In return for giving other people good (really good) content that their reader’s will want to read, most sites will link back to you via an author bio.
This bio and link allows you to engage active communities that would wouldn’t otherwise be able to and get your face, brand, product known by a whole new group of potential visitors.
Despite what you might think this is actually a very good source of getting new quality traffic to your site, In fact I was introduced to this site by their guest posts elsewhere and have become a regular reader.
4. Brand Ambassadors
Creating brand ambassadors is in my mind one of the most important things you can do as an online marketer/business owner. It’s not a complex idea and hopefully you may be already doing this.
Firstly what is a brand ambassador? (this is not a BA) What I mean by brand ambassador is someone who is likely to tell others about how awesome your brand/product/service is.
So how do we go about creating these individuals? Don’t worry like charity this start’s at home, your family & friends will be your first brand ambassadors.
Arm them with Comp slips or business cards (they’re really cheap, honest!) ask them to give them out to all their friends, colleagues, hairdresser, whoever they have contact with on a daily, weekly basis. They will be more than happy to help you, trust me.
This method will allow you to penetrate into circles that would otherwise have taken thousands of pounds worth of advertising to infiltrate.
Hopefully you’ve got a product or service that solves a particular problem, therefore its more than likely that people online will be talking about this particular issue that your product or service resolves.
So head over to the search engine of your choice and find these people, give them helpful insightful answers and link to your site, whilst you’re doing it.
I hope that you’ve found this post somewhat useful, if you’ve got any other brilliant idea’s then please don’t hesitate to leave a comment!
IMAGE CREDIT : PERSPECTIVE CMMS
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